Bill Slawski at Cre8asite forums started a thread he named Google advertising patent applications, have fun with a list of several fairly recent patent application on search advertising technology. Here is a quick summary of them:
- Adjusting ad costs using document performance or document collection performance
- Advertisements for devices with call functionality, such as mobile phones
- Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
- Automated graphical advertisement size compatibility and link insertion
- System and method for rating electronic documents
- Results based personalization of advertisements in a search engine
- Rendering content-targeted ads with e-mail
- Selectively delivering advertisements based at least in part on trademark issues
- System and method for providing on-line user-assisted Web-based advertising
- Method and system for providing targeted graphical advertisements
- Generating user information for use in targeted advertising
- Systems and methods detecting for providing advertisements in a communications network
- System and method for enabling an advertisement to follow the user to additional web pages
- System and method for automatically targeting web-based advertisements
- Generating information for online advertisements from Internet data and traditional media data
- Promoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type
- Serving advertisements using a search of advertiser Web information
- Rendering advertisements with documents having one or more topics using user topic interest information
- Using enhanced ad features to increase competition in online advertising
- Method and system for dynamic textual ad distribution via email
- Serving content-relevant advertisements with client-side device support
- Serving advertisements based on content
- Methods and apparatus for serving relevant advertisements
- Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
- Method and system for providing filtered and/or masked advertisements over the internet
- Method and system for providing advertising through content specific nodes over the internet
Um, wow, ummm, now that is one huge list. Forum discussion at Cre8asite Forums.
