Google Really Does Radio Ads; XM Radio & Google Partner

Aug 3, 2006 - 8:09 am 0 by
Filed Under Misc Google

Yesterday at the SEW Blog I reported that Google and XM Radio formed a deal for Google to distribute radio ads on XM Radio's behalf. Check out the quote;

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to allow the search engine's advertisers to automatically insert ads on the radio company's nonmusic channels.

Google's AdWords customers would be able to place terrestrial and satellite radio spots when Google integrates the dMarc platform into AdWords. The company said it plans to do that in the fourth quarter of this year.

  • Ads on Non Music Channels
  • AdWords customers would be able to do this with the integrated dMarc platform.
  • ETA: Q4 of this year

Pretty exciting if you ask me. But you don't have to ask me.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Google

Google Search Behind The Music Generative AI Section

Apr 25, 2025 - 7:21 am
Previous Story: Search Engines Form Pact to Fight Click Fraud