Pausing Google AdWords Campaigns Should Have No Direct Negative Consequence

Jan 18, 2007 - 7:59 am 3 by
Filed Under Google Ads

A WebmasterWorld thread asks, "Are There Negative Consequences to Pausing a Campaign or Adgroup?"

There is a lot of speculation in the thread, but I believe the bottom line is that there is no direct consequence for pausing a campaign or adgroup in Google AdWords.

Deleting a campaign or AdGroup can and will cause issues. Editing a campaign or AdGroup can also cause direct issues. But pausing them should not.

AdWordsAdvisor basically confirms that, but we are waiting on confirmation on that.

What may happen is that your competitors gain better history for their ads (but your history should remain the same). It also may hurt you to not remain active, because this is a dynamic bidding and ranking environment, if things change and your not around to watch these changes, then you can be hurt from the lost experience and time.

Forum discussion at WebmasterWorld.

Update: AdWordsAdvisor2 confirms that pausing ads have no affect on your quality score at a WebmasterWorld thread.

Pausing campaigns or Ad Groups has no effect on your Quality Score. Feel free to pause or use Ad Scheduling as necessary.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 30, 2025

Jan 30, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up January 29 & 30th

Jan 30, 2025 - 7:51 am
Google Maps

Google Maps Service Area Business Access Request Link

Jan 30, 2025 - 7:41 am
Google Ads

Google: Why 100 Negative Keywords For Google Ads PMax Campaigns

Jan 30, 2025 - 7:31 am
Google Maps

Google Business Profiles Gains Batch Price Editing & Moving Menu Items

Jan 30, 2025 - 7:21 am
Google

Google AI Overviews Go Deeper With Gemini 2.0?

Jan 30, 2025 - 7:11 am
Previous Story: Microsoft adCenter Advertisers Being Forced into Content Network?