Google AdWords Adds Quality Score, Budget Analysis & New Algorithm

Feb 15, 2007 - 6:36 am 0 by
Filed Under Google Ads

The big news last night came by way of the AdWords Blog about Google making two big changes. As I explained in great detail over at Search Engine Land, the two changes have to do with "transparency" and "a new quality algorithm."

In terms of the transparency, Google will be adding a quality score column, that includes a minimum bid CPC for all advertisers today or tomorrow.

It may look somewhat like these test screen shots we have reported:

quality-score-googles.png
View Large Image

This information will help you for the next big change.

The Quality Score algorithm will be updated to give the advertiser the "benefit of the doubt." So when you ad a new keyword that Google has little or not historical data on, they wil typically give you a lower CPC instead of a higher CPC (as they have done in the past.

With this, Google has launched a detail budget analysis, as Kevin notes with screen captures here.

Forum discussion at Search Engine Roundtable Forums, WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Video and Podcast SEO at SES London