The Search Engine Roundtable will be providing indepth, virtually real-time coverage, of the Search Engine Strategies New York show. For more details on our coverage of the show, read SES NYC 2007 Coming - What To Know. We hope to fill the open slots before the conference begins, in addition, we may be syndicated sessions we miss from the girls over at Bruce Clay Blog - thanks Bruce!
Search Engine Strategies begins April 10th, hope to see you there!
Tuesday, April 10, 2007
9:00 - 10:30am "Introduction To Search Marketing" Covered by Debra Mastaler "Video Search Optimization" Covered by Chris Boggs "Compare & Contrast: Ad Program Strategies" Covered by Greg Meyers "In House: Big SEO" Covered by Ben Pfeiffer "Ads Beyond Search" Covered by Lisa Barone
11:00 - 12:30pm "Search Term Research & Targeting" Covered by Debra Mastaler "Podcast & Audio Optimization" Covered by Chris Boggs "Ads In A Quality Score World" Covered by Lisa Barone "Big PPC" Covered by Greg Meyers "Online Video Advertising" Covered by Li Evans
2:00 - 3:30pm "Search Engine Friendly Design" Covered by Carolyn Shelby "Mobile Search Optimization" Covered by Rob Kerry "Benchmarking An SEM Campaign" Covered by Chris Boggs "In House: Building The Team" Covered by OPEN "Advertising In Social Media" Covered by Ben Pfeiffer
4:00 - 5:30pm "Search Advertising 101" Covered by Carolyn Shelby "Meet The Mobile Search Engines" Covered by OPEN "Advanced Paid Search Techniques" Covered by Chris Boggs "SPONSORED SESSION TBA" Covered by OPEN "Where Are You Spending Your Clients’ Money?" Covered by Ben Pfeiffer
Wednesday, April 11, 2007
9:00 - 9:45am "Keynote" Covered by Barry Schwartz
10:15 - 11:45am "Link Building Basics" Covered by Tamar Weinberg "Web Analytics & Measuring Success" Covered by Li Evans "Sitemaps & URL Submission" Covered by Barry Schwartz "Search Ad Buyers Forum" Covered by OPEN "Domaining & Address Bar-Driven Traffic" Covered by Ben Pfeiffer
1:30 - 2:45pm "Writing For Search Engines" Covered by Tamar Weinberg "Converting Visitors Into Buyers" Covered by Kim Krause Berg "Duplicate Content & Multiple Site Issue" Covered by Ben Pfeiffer "Meet The Search Ad Networks" Covered by Lisa Barone "Getting Traffic From Contextual Ads" Covered by Rob Kerry
3:15 - 4:30pm "Fun With Dynamic Web Sites" Covered by Tamar Weinberg "Creating Compelling Ads" Covered by Greg Meyers "SEO Through Blogs & Feeds" Covered by Barry Schwartz "Putting Search Into The Marketing Mix" Covered by Chris Boggs "Earning Money From Contextual Ads" Covered by Rob Kerry
4:45 - 6:00pm "Successful Site Architecture" Covered by Kim Krause Berg "Landing Page Testing & Tuning" Covered by Ben Pfeiffer "Robots.txt Summit" Covered by Barry Schwartz "Search & Branding" Covered by Chris Boggs "Contextual Ads & AdSense Clinic" Covered by Li Evans
Thursday, April 12, 2007
9:00 - 10:15am "Meet The Crawlers" Covered by Chris Boggs "Ad Testing: Research & Findings" Covered by OPEN "Social Search Overview" Covered by Kim Krause Berg "B2B Tactics" Covered by OPEN "Search Arbitrage Issues" Covered by Li Evans
11:00 - 12:15pm "Images & Search Engines" Covered by Ben Pfeiffer "Searcher Behavior Research Update" Covered by Kim and Ben Pfeiffer "SMO: Social Media Optimization" Covered by Barry Schwartz/Tamar Weinberg "Local Search Marketing Tactics" Covered by Carolyn Shelby "Search & Privacy" Covered by Chris Boggs
2:00 - 3:15pm "Organic Listings Forum" Covered by Tamar Weinberg "The Search Landscape" Covered by Ben Pfeiffer "Bookmark Strategies" Covered by Barry Schwartz "Shopping Search Tactics" Covered by Kim Krause Berg "Dealing With Affiliates" Covered by Rob Kerry
4:00 - 5:15pm "Site Clinic" Covered by OPEN "Sponsored Session TBA" Covered by Barry Schwartz "Wikipedia & SEO" Covered by Ben Pfeiffer & Li Evans "Retailer Forum" Covered by OPEN "Auditing Paid Listings & Click Fraud Issues" Covered by Chris Boggs
Friday, April 13, 2007
9:00 - 10:15am "Linking Strategies" Covered by Tamar Weinberg "Content Is King!" Covered by Ben Pfeiffer "Search & Regulated Industries" Covered by Barry Schwartz "Ad Agencies: Understanding The Search Difference" Covered by OPEN "Site Clinic" Covered by OPEN
10:45 - 12:00pm "Link Baiting & Viral Search Success" Covered by Barry Schwartz/Tamar Weinberg "Usability & SEO: Two Wins For The Price Of One" Covered by Kim Krause Berg "SEM For Non-Profits & Charities" Covered by Carolyn Shelby "Ad Agencies: Working With SEM Agencies" Covered by OPEN "Ad Copy & Landing Page Clinic" Covered by Li Evans
12:30 - 1:45pm "Search Engine Q&A On Links" Covered by Barry Schwartz "CSS, AJAX, Web 2.0 & Search Engines" Covered by Kim Krause Berg "Sponsored Session TBA" Covered by OPEN "Working With Ad Agencies" Covered by Chris Boggs "Site Clinic" Covered by Tamar Weinberg
Note: Coverage schedule may change last minute. - 3/27/2007 at 10:40AM (EST): Added Carolyn Shelby to cover four sessions. - 3/27/2007 at 2:20PM (EST): Added Lisa Barone to cover three sessions.
