Big thank you to Kim Krause Berg, Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered, somewhat in order.
Here are the fifty-plus sessions we covered at SES NY 2007.
- In House: Big SEO
- Video Search Optimization
- Compare & Contrast: Ad Program Strategies
- Podcast and Audio Search Optimization
- Benchmarking an SEM Campaign
- Online Video Advertising
- Advertising in Social Media
- Mobile Search Optimization
- Where Are Your Spending Your Client’s Money?
- Advanced Paid Search Techniques
- Ads In A Quality Score World
- In House Big PPC
- Keynote Conversation with Steve Berkowitz
- Sitemaps & URL Submission
- Domaining & Address Bar-Driven Traffic
- Link Building Basics
- Introduction to Search Marketing
- Web Analytics & Measuring Success
- Duplicate Content & Multiple Site Issues
- Converting Visitors Into Buyers
- Getting Traffic From Contextual Ads
- Writing for Search Engines
- Meet the Search Ad Networks
- SEO Through Blogs & Feeds
- Putting Search Into the Marketing Mix
- Earning Money From Contextual Ads
- Fun with Dynamic Websites
- Landing Page Testing & Tuning
- Search and Branding
- Robots.txt Summit
- Successful Site Architecture
- B2B Tactics
- Social Search Overview
- Creating Compelling Ads
- SMO - Social Media Optimization
- Images and Search Engines
- Search Behavior Research Update
- Social Bookmark Strategies
- Shopping Search Tactics
- Organic Listings Forum
- Microsoft adCenter: Today and Tomorrow
- Auditing Paid Listings & Click Fraud Issues
- Evening Forum with Danny Sullivan
- Local Search Marketing Tactics
- Search & Regulated Industries
- Wikipedia & SEO
- Linking Strategies
- Usability and SEO: Two Wins for the Price of One
- Link Baiting and Viral Success
- SEM For Non-Profits and Charities
- SEM Agencies: Working With Ad Agencies
- CSS, AJAX, Web 2.0 & Search Engines
