Search Pulse 25: April 1, SEOmoz Factors, Google Yellow Ads, Yahoo Shorter Descriptions, Sitemaps Autodiscovery & Microsoft and Ask.com Join Google and Yahoo, & More

The twenty-fifth edition of the Search Pulse is now available for download. Ben and Chris chatted about how the search community celebrated April Fools Day. They also brought in Rebecca from SEOmoz to discuss their new Ranking Factors document. They discussed Google changing the AdWords from blue to yellow (I think). They talked about how Yahoo! has shortened the search ad descriptions. The search engines united with auto-discovery on Sitemaps; including Google, Yahoo!, Microsoft and Ask.com. Plus many more topics. The topics we covered are listed below, in order of priority (based on search community buzz). You can download the MP3 file and listen at your convenience.

You can listen to the MP3 file with our new player directly below:

Topics We Covered:

1. Search Engine Community & April Fools Day
2. SEOmoz Ranking Factors Version 2.0 is Released
3. Yahoo! To Require Shorter Descriptions in May/June 2007
4. How Important to Search Engines is Site Age?
5. Does "Freshness" Mean More in Google?
6. Google Turns AdWords Yellow & Changes Click Behavior: How Will It Change CTR?
7. Sitemaps & URL Submission (Sitemaps Adds Ask.com & Autodiscovery)
8. Google Personalizes Maps by Adding "My Maps" Feature
9. Google Undergoing Fundamental Search Changes?
10. Should You Outsource Link Development in SEO?
11. Sneaking Around Buying Links
12. New Google Logo on AdSense Now Official
13. Is There Any Benefit to Google Checkout Badges?
14. Yahoo Announces Alpha Personalized Search

We should be having a show this Tuesday night.

Past Shows: - March 27, 2007: Twentieth Fourth Edition of the Search Pulse Live: Google PPA, Google Anchor Text, Microsoft Live Update, SEO Factors, Yahoo! Search Directory, & More - March 13, 2007: Twentieth Third Edition of the Search Pulse Live: Google & Yahoo Link Updates, Searching Searches, Keyword Volume at AdWords, Getting a Job at Google, 404 Pages & More - March 6, 2007: Twentieth Second Edition of the Search Pulse Live: AdWords, Yahoo Directory Tag, Google Update, Ask.com Update, PPC Legal Issues, Microsoft adCenter & More - February 27, 2007: Twentieth First Edition of the Search Pulse Live: Design, Google Update, Patent Apps, AdWords Algorithm, Yahoo! Search, Microsoft adCenter, SEO Training & More - February 27, 2007: Nineteenth Edition of the Search Pulse Live: Valentines, AdWords Score, SEO Galore, AJAX, Anchor Text, Wikipedia, Yahoo, Google, & More - February 13, 2007: Nineteenth Edition of the Search Pulse Live: Rand Proposes, Google Sitelinks Update, Search Algorithms, StumbleUpon, SEO, PageRank, Yahoo, Keyword Tools & More - February 6, 2007: Eighteenth Edition of the Search Pulse Live: Google Link Tool & Fox, Personalized Google, Yahoo Panama Live, PageRank, Site Explorer, Local, Poor SEO & More - January 30, 2007: Seventeenth Edition of the Search Pulse Live: Googlebombs, Yahoo Titles, YouTube Rev Share, Panama Monday, SEO, AdSense, PageRank, Groups & More - January 23, 2007: Sixteenth Edition of the Search Pulse Live: Wikipedia Nofollows SEOs, Google Follows Wikipedia, Yahoo! Search Update, SEO Titles, Google Site Command, Google Germany, 301s vs. 302s & More - January 16, 2007: Fifteenth Edition of the Search Pulse Live: Best Search Blogs, PPC & Organic, DMOZ Back, Debra Mastaler Guests, Related Google Searches & More - January 2, 2007: Fourteenth Edition of the Search Pulse Live: Search Holidays, New Years, Google Update, Blog Tips, Social Links, Paid Reviews, Ask.com X, AdWords & More - December 19, 2006: Thirteenth Edition of the Search Pulse Live: Google Link Building, Duplicate Content, CSS Tricks, Images Near AdSense, Yahoo! Directory Tag, Here Comes Panama, & More - December 12, 2006: Twelfth Edition of the Search Pulse Live: SES Recap, Versioning SEO, Contact Google, Yahoo, Google, Click Fraud, Duplicate Content, AdWords, Microsoft & More - December 5, 2006: Eleventh Edition of the Search Pulse Live: Google Spam Tools, Danny & SEW, Chris Boggs & SEW, Ask AskCity, MSN Bot, Yahoo Topics & Much More - November 28, 2006: Tenth Edition of the Search Pulse Live: Turkey Day, Google Spam, SES Chicago, MSN Update, AdWords Denial, Holiday Gifts, Yahoo Jobs & More - November 21, 2006: Ninth Edition of the Search Pulse Live: PubCon Vegas, Hefner's Sky Villa, Google Update, Yahoo's Compliance, Microsoft's Banning, AdWords Quality, Sitemaps Protocol & More - November 7, 2006: Eighth Edition of the Search Pulse Live: Google AdWords Update, MSN Search Update, PageRank Update, SEO, PubCon Coverage, Firefox, JotSpot, Yahoo! Eggs, & More - October 31, 2006: Seventh Edition of Search Pulse Live: Halloween, Yahoo's Panama, Did-It, Ask.com Mobile, MSN Links, Eric Schmidt, 30 Point Penality, & More - October 10, 2006: Sixth Edition of Search Pulse Live: Tim Mayer on NOODP Tag, GooTube, Google News Porn, SEO, PageRank, Pinging, Code Search, SearchMash, Yahoo Panama UK, Mobile AdSense & More - October 4, 2006: Fifth Edition of Search Pulse Live: Google Maps Bug, PageRank Update, 8th BDay, Links, Matt Cutts, Daniel Read, Ask.com, adCenter, Apax, & More - September 26, 2006: Fourth Edition of Search Pulse Live: Google.com Rankings Anywhere, Live.com Fixed, Canada Not Welcome, Danny's B-Day, Yahoo! Ad Growth, Google Product Search Changes & More - September 19, 2006: Third Edition of Search Pulse Live: Live.com, AdWords Test, Intuit & Google, Yahoo! Ads, Supplementals, Belgian Cache, OneBox Spam, Adam Lasnik on Links - September 12, 2006: Second Edition of Search Pulse Live: Google News Archive, Sitelinks, AdWords Preview, Sullivan PubCon, ChaCha & More... - September 6, 2006: First Edition of Search Pulse Live: Sullivan Leaves SEW, AdSense Lawsuit, Yahoo Blog Search, Keywords in URLs, New URLs, Navigational Search, Google Apps & More