Yahoo! Acquires Stake in Tyroo, an Indian Online Advertising Agency

Jul 19, 2007 - 8:52 am 0 by
Filed Under Other Yahoo

Yahoo has bought a stake in Tyroo, an online advertising agency in India, according to InfoWorld. The article says that approximately 35 to 50 percent of the company was acquired for an undisclosed amount of money. With this move, Yahoo hopes to capture more of Indian's fast-growing advertising market.

A WebmasterWorld member is not happy with this move. He says he has already been approached by Yahoo to replace his ads with Tyroo's.

Reduction of competition in this space is not good news. They had approached us with ad inventory offerring to replace adSense with Tyroo ads with a better EPC.

Given that Yahoo publisher network is non existent in India, I hope they will not interfere with the network Tyroo has created for itself.

However, the same member thinks that this move is good for India-specific traffic, which is exactly what I believe this acquisition was meant to accommodate.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Google

Google Search Behind The Music Generative AI Section

Apr 25, 2025 - 7:21 am
Previous Story: Should We Worry About Bots Inflating Google AdSense Impressions?