Next week, many of us will be venturing to San Jose for the Search Engine Strategies conference. We have eleven conference reporters who will be liveblogging the sessions -- that is, we'll be providing in-depth and almost real-time coverage of the sessions.
The conference will be held on August 20-23, and the coverage is as follows:
Monday, August 20, 2007
9:00-10:30am "Introduction to Search Engine Marketing" covered by Barry Schwartz "The Searcher Landscape" covered by Tamar Weinberg "Post-Search Ads" covered by Chris Boggs "Domaining & Address Bar-Driven Traffic" covered by Carolyn Shelby "Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be Avoided!" covered by Li Evans
11:00am-12:30pm "Search Term Research and Targeting" covered by David Wallace "Universal & Blended Vertical Search" covered by Tamar Weinberg "Ads In a Quality Score World" covered by Steve Krull "Getting Traffic from Contextual Ads" covered by Chris Boggs "What is a Brand Vehicle? Integrated Marketing Together Forever" covered by Carolyn Shelby
2:00-3:30pm "Search Advertising 101" covered by Steve Krull "Personalization, User Data & Search" covered by Barry Schwartz "Benchmarking An SEM Campaign" covered by David Wallace "Earning Money from Contextual Ads" covered by Tamar Weinberg "Ad Exchanges are Changing Everything" covered by Chris Boggs
4:00-5:30pm "Search Engine Friendly Design" covered by Steve Krull "Searcher Behavior Research Update" covered by Carolyn Shelby "Advanced Paid Search Techniques" Chris Boggs "Contextual Ads & AdSense Clinic" covered by Tamar Weinberg "One Billion Searchers" covered by Barry Schwartz
Tuesday, August 21, 2007
9:00-9:45am "Keynote Conversation with Jim Lanzone, Ask.com" covered by Tamar Weinberg
10:30am-12:00pm "Link Building Basics" covered by Tamar Weinberg "Podcast & Audio Optimization" covered by Kim Krause Berg "Ad Testing: Research and Findings" covered by Steve Krull "Web Analytics and Measuring Success" covered by David Wallace "Copyrights & Trademarks: What SEMs Should Know" covered by Barry Schwartz
1:30-2:45pm "Writing for Search Engines" covered by Rob Kerry "Images & Search Engines" covered by Tamar Weinberg "Putting Search Into the Marketing Mix" covered by Carolyn Shelby "Converting Visitors into Buyers" covered by Steve Krull "Search Marketers on Click Fraud" covered by Barry Schwartz
3:15-4:30pm "Fun with Dynamic Web Sites" covered by David Wallace "Video Search Optimization" covered by Carolyn Shelby "Search Ad Buyers Forum" covered by OPEN "Creating Compelling Ads" covered by Tamar Weinberg "Search Engines on Click Fraud" covered by Barry Schwartz
4:45-6:00pm "Sucessful Site Architecture" covered by Kim Krause Berg "Meet the Video Search Engines" covered by Li Evans "Meet the Search Ad Networks" covered by OPEN "Landing Page Testing & Tuning" covered by Steve Krull "Are Paid Links Evil?" covered by Tamar Weinberg
Wednesday, August 22, 2007
9:00-9:45am "Keynote Conversation with Marissa Mayer, Google" covered by Tamar Weinberg
10:30am-12pm "Search APIs" covered by Barry Schwartz "SEO Through Blogs & Feeds" covered by Tamar Weinberg "Local Search Marketing Tactics" covered by Steve Krull "In House: Big PPC" covered by covered by Rob Kerry
1:30-2:45pm "Link Baiting & Viral Search Success" covered by Tamar Weinberg "So You Want To Be a Search Marketer!" covered by Barry Schwartz "Duplicate Content & Multiple Site Issues" covered by Kim Krause Berg "Mobile Search Optimization" covered by covered by Rob Kerry "In House: Big SEO" covered by Carolyn Shelby
3:15-4:30pm "SEO Q&A On Links" covered by Tamar Weinberg "SEM Pricing Models" covered by Barry Schwartz "CSS, AJAX, Web 2.0 & Search Engines" covered by Carolyn Shelby "Shopping Search Tactics" covered by Steve Krull "In House: In, Out, or In Between?" covered by Chris Boggs
4:45-6:00pm "Search Engine Q&A On Links" covered by Kim Krause Berg "The SEO Reputation Problem" covered by Tamar Weinberg "Site Clinic" covered by OPEN "B2B Tactics" covered by Steve Krull "So You Want To Be a Search Marketer!" covered by Carolyn Shelby
Thursday, August 23, 2007
9:00-10:15am "Organic Listings Forum" covered by Tamar Weinberg "SMO: Social Media Optimization" covered by Kim Krause Berg "Content Is King!" covered by Debra Mastaler "Analyzing the Analytics Papers" covered by Carolyn Shelby "Site Clinic" covered by OPEN
10:45am-12:00pm "Meet the Crawlers" covered by David Wallace "Wikipedia & SEO" covered by Tamar Weinberg "User Generated Content & Search" covered by Barry Schwartz "Meet the Web Analytics Players" covered by Chris Boggs "Ad Copy & Landing Page Clinic" covered by OPEN
12:30pm-1:45pm "Buzz Monitoring" covered by Tamar Weinberg "Usability & SEO: Two Wins for the Price of One" covered by Kim Krause Berg "Site Clinic" covered by OPEN
In total, ten bloggers have chosen (through our budgeting system) to cover 68 sessions (with 7 up for grabs). We look forward to seeing you there, and since I, Tamar, will be blogging seventeen (17!) sessions, I expect you to say hello. ;)
