SES San Jose Coverage Wrap Up

Four days of SEO, PPC, SMO, Link Baiting, Landing Pages, Google Dancing, and SearchBashing has now come to a close. I am extremely proud to announce we have covered 64 of the 74 sessions offered at the San Jose Search Engine Strategies conference.

How did we cover so many sessions? All the credit goes to the contributors including Chris Boggs of Brulant, Li Evans from Search Marketing Gurus, Kim Krause-Berg from Cre8PC, Steve Krull from The Krull Group, David Wallace from SearchRank, Carolyn Shelby aka cshel, Rob Kerry sir EvilGreenMonkey, Debra Mastaler of Alliance Link and Tamar Weinberg of RustyBrick. This coverage, along with coverage from aimClear Blog, Ask.com Blog, Lisa Barone at BruceClay.com Blog, Justin Davy, David Dalka, Lee Odden, Search Engine Journal, Unofficial SEO Blog, WebProNews and others, is a true testament to the SEM communities values and good will in helping others.

Now for the wrap up, in alphabetical order, the sessions we covered:

1. Ad Exchanges are Changing Everything
2. Ad Testing: Research and Findings
3. Ads in a Quality Score World
4. Advanced Paid Search Techniques
5. Advertising Track: Search Ad Buyers Forum
6. Are Paid Links Evil?
7. B2B Tactics
8. Benchmarking An SEM Campaign
9. Buzz Monitoring
10. Content is King
11. Contextual Ads & AdSense Clinic
12. Converting Visitors Into Buyers
13. Copyright & Trademarks: What SEMs Should Know
14. Creating Compelling Ads
15. CSS, AJAX, Web 2.0 and Search Engines
16. Domaining and Address Bar-Driven Traffic
17. Earning Money From Contextual Ads
18. Fun with Dynamic Web Sites
19. Getting Traffic from Contextual Ads
20. Images & Search Engines
21. In House: Big PPC
22. In House: Big SEO
23. In House: In, Out, or in Between?
24. Introduction To Search Engine Marketing
25. Keynote Conversation with Jim Lanzone of Ask.com
26. Keynote Conversation With Marissa Mayer
27. Landing Page Testing
28. Link Baiting
29. Link Building Basics
30. Local Search Marketing Tactics
31. Meet The Crawlers
32. Meet the Video Search Engines
33. One Billion Searchers
34. Organic Listings Forum
35. Personalization, User Data
36. Podcast and Audio Search Optimization
37. Post Search Ads
38. Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be Avoided!
39. Putting Search Into the Marketing Mix
40. Search Advertising 101
41. Search APIs
42. Search Engine Friendly Design
43. Search Engine QA on Links
44. Search Engines On Click Fraud
45. Search Marketers On Click Fraud
46. Search Term Research and Targeting
47. Searcher Behavior Research Update
48. SEM Pricing Models
49. SEO Q&A On Links
50. SEO Through Blogs and Feeds
51. Shopping Search Tactics
52. SMO: Social Media Optimization
53. So You Want To Be A Search Marketer!
54. Successful Site Architecture
55. The Search Landscape
56. The SEO Reputation Problem
57. Universal & Blended Vertical Search
58. Usability
59. User Generated Content
60. Video Search Optimization
61. Web Analytics and Measuring Success
62. What is a Brand Vehicle? Integrated Marketing Together Forever
63. Wikipedia & SEO
64. Writing for Search Engines