The EvilGreenMonkey Dishes Out on 'Dirty PPC Tactics'

Aug 27, 2007 - 8:56 am 0 by

Rob Kerry, a contributing author to Search Engine Roundtable, has recently written an article on Search Engine Watch about black hat PPC tactics. He shares information about how by circumventing the human moderation filter, advertisers can display a different URL than is actually clicked through on the ad. Furthermore, if you set up multiple "phantom companies" all with unassociated bank accounts, you can flood the ad space for particular terms and push competitors out of the sponsored listings. Finally, Rob says that you can outbid your competitor and display an identical ad with a different click-through URL, giving yourself a clear advantage.

These are dirty tactics indeed, and Rob says that if you utilize them, you should do so with caution.

Have you ever tried this? Have they helped you? What are your thoughts?

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: JohnMu is Google's Next Webmaster Trends Analyst