What is the Best Format for an Ampersand in the Title Tag?

Nov 29, 2007 - 9:03 am 6 by

When you have a title tag with an & (ampersand), how should you best structure it?

My thought would be to use "and," but some people say that the & works. The W3C validator will not approve of the & sign itself.

Additionally, you should consider that if you're doing a search, you're likely not going to be pressing the & key. If you're doing exact match, you'll likely type in "and." For the ease of search, "and" is recommended.

What do you think? Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 24, 2025

Jan 24, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, European Manual Actions, Quality Raters Updated, Bing Hides Google & Yahoo AI Chat

Jan 24, 2025 - 8:01 am
Google Search Engine Optimization

Google Search Quality Raters Guidelines Gain 11 New Pages

Jan 24, 2025 - 7:51 am
Google Ads

New Google Ads Performance‬‭ Max‬‭ Features

Jan 24, 2025 - 7:41 am
Google Search Engine Optimization

Google: Spammers Encourage You To Waste Time Disavowing Links

Jan 24, 2025 - 7:31 am
Google Ads

Google Ads To Drop Certification For Some Advertisers & Reorganizes Verification Docs

Jan 24, 2025 - 7:21 am
Previous Story: Updated: Google Says AdWords Diagnostic Tool Bug Now Fixed