Our coverage of the December search marketing conferences is now complete. We have extensive coverage, in raw-live format from SES Chicago and PubCon Vegas. Both conferences were a huge hit and lots of fun and learning took place.

Again, a huge thank you to our contributors and writers including Carolyn Shelby, Dave Rohrer, Chris Boggs, Justin Davy, Marty Weintraub, Avi Wilensky and Tamar Weinberg. Your hard work does not go unappreciated by the SEM community and industry - we all thank you.

We covered 28 sessions from PubCon and 24 sessions from SES. Here is a recap of the sessions we covered by conference:

PubCon Vegas 2007 Search Conference Coverage Recap:

1. Keynote Conversation with Craig Newmark
2. SEO 101 - The Timeless and Classic Hits
3. PPC 101 – Beginner to Intermediate Level
4. Monetizing Social Media Traffic
5. Reputation Monitoring and Management
6. Social Marketing 101
7. Link Building Campaigns and Strategies
8. Link Baiting - 96 Different Strategies
9. Optimizing Your Site for Contextual Ads
10. Content Creation - Cranking it Out
11. Link Buying
12. Domain Names and Trademarks - Legal Issues
13. Effective Domaining Strategies
14. Web Hosting Industry Overview
15. SEO Design and Organic Site Structure
16. SEO and the Big Search
17. Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO
18. Brand Management
19. Keynote with Matt Cutts
20. Responsible Web Design
21. Effective Action Based Copywriting
22. CSS and HTML Coding Today
23. Ecommerce and Shopping Cart Optimization
24. Search and Blogging Reporters Forum
25. Competitive Intelligence
26. International and European Site Optimization
27. Organic Keyword Research and Selection
28. Tools of the Trade

SES Chicago 2007 Search Conference Coverage Recap:

1. Search Around the World - Part One: Asia/Pacific & Australia
2. Mobile Search Battle Royal
3. Redefining the Customer
4. Meet the Web Analytics Players
5. The Human Equation: Giving Back Internet Style
6. Orion Panel – Search, Privacy, and the Community in the Digital Age
7. Igniting Viral Campaigns
8. There’s Still Money on the Table!
9. Orion Panel - Universal, Blended, and Vertical Search
10. The Transformation of Local in a Search Driven World
11. Retailer Track: Shopping Search Tactics
12. Are Paid Links Evil?
13. Maximum Conversion in Retail: Raising the Bar
14. Actionable Social Media
15. Online Maps: Plotting the Direction of Local Search
16. Case Study: Moving from Paper to Online
17. Managing Automated PPC Bid Management
18. Your Marketing Program in Context
19. Calling All Clicks: PayPerCall and You
20. PPC Advertising on Influential Blogs and Social Media
21. Last Minute Holiday Search Tactics
22. Just for Fun Track: So You Want to Be a Search Marketer?
23. Fun With Dynamic Websites
24. Dealing with Difficult Clients

Our top five stories across both conferences by pageviews are:

• Monetizing Social Media Traffic from PubCon Vegas written by Tamar Weinberg
• Link Buying from PubCon Vegas written by Tamar Weinberg
• SEO 101 - The Timeless and Classic Hits from PubCon Vegas written by Avi Wilensky
• Shopping Search Tactics from SES Chicago written by Marty Weintraub
• Link Baiting - 96 Different Strategies from PubCon Vegas written by Dave Rohrer

That wraps up our coverage. See you all in February, for our next major conference coverage event!