As expected Google released AdWords Editor 5.0 yesterday.
The new features include:
- Local business ads: View, add, and update your local business ads on the new Local Business Ads tab.
- Export picker: Select specific campaigns and ad groups to export to CSV.
- Save your searches: Use the 'Name this search' feature in Advanced search to save the settings for up to eight searches.
- Draft account: Like a draft campaign, a draft account may be shared with other AdWords Editor users. To post, export the account for archiving, then import it into a non-draft account.
- Default campaign targeting: In the Tools menu > Settings, specify a language and location for your new campaigns to target by default.
- Find errors quickly: If your campaigns contain items with errors or warnings, you'll see splats at the top of the affected tabs.
- Maximize work space: View more rows in the data view by minimizing the other panels, such as error descriptions or 'Review Proposed Changes.'
Check out the updated release notes for more changes and updates to the AdWords Editor.
The folks at WebmasterWorld are praising Google for providing such a useful editor but not everyone is sharing in the praise. Both Search Engine Watch Forums and DigitalPoint Forums are not all that happy. The DigitalPoint Forums thread has a list of complaints, including:
- It still doesn't work with PPA,
- it still doesn't have a keyword tool,
- it still doesn't create/view reports
- it still doesn't allow you to change a lot of campaign settings
- it still doesn't have a traffic estimator
- it still doesn't support advanced budget features
In any event, when it comes to looking at what the competitors offer (i.e. adCenter and Panama), this blows them away.
Forum discussion at WebmasterWorld, Search Engine Watch Forums, Google Groups and DigitalPoint Forums.
