Google Ranking Domains with Keywords in Them Higher?

Dec 14, 2007 - 8:03 am 7 by

A WebmasterWorld thread is speculating that Google has recently shown more interest in ranking domain names that have keywords that match the searcher's query.

One member explained:

This could just be a regional thing, but G.ie seems to be giving a lot of weight to having the keyword in the domain.

Another member is supporting the original post by adding:

I've just started seeing two-keyword parked domains showing up on the first and second pages of the Google search results for competitive two-word keywords. These pages have nothing but ads and "related searches" on them.

The thread is still new, so it is hard to validate without seeing specific examples.

A HighRankings Forums thread discusses a similar topic, asking if keywords in the URL or domain help. Most people in that thread say it does not help directly, and they don't hurt. Of course, like I always say, it is great to have your keyword phrase in your domain name, so that when people link to you, they give you a keyword rich link. For example, if my company was named ABCWebDevelopment.com, I would get links to me that had "ABC Web Development" as the anchor text. But since my company name is RustyBrick, I get to rank number one for rustybrick.

Related discussion: - Keywords in URLs the New Google Search Optimization Winner? - Comprehensive Study on Importance of Keywords in URLs - Keywords in File Names & URLs Do Help

Forum discussion at WebmasterWorld and HighRankings Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Service Ads Advertisers Console Down All Day

Apr 2, 2025 - 1:48 pm
Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Previous Story: Google Provides SEO Advice With Webmaster Tool's New "Content Analysis"