Double Redirects May Take Google More Time To Pick Up On

Dec 18, 2007 - 7:38 am 2 by

Permanent redirects, also known as 301 redirects, are the life blood for webmasters when they make changes to their URL structures. It is common practice and knowledge, that when you change a URL from one location to a new location, you want to 301 redirect that URL to the new location. This tells Google and other search engines that the URL is no longer at location X but has permanently been moved to a new location.

Sometimes, Webmasters have to set up a double redirect (or sometimes even more) for one reason or an other. For example, abc.com/page1.html has moved to abc.com/page2.html and the webmaster set up a 301 redirect from page1.html to page2.html. Then, abc.com/page2.html had to be moved again, this time to abc.com/page3.html. So the webmaster set up a redirect from page2.html to page 3.html. If a search engine or user went to page1.html, they would be redirected to page2.html and then redirected to page3.html.

A Google Groups thread asks if Google can support this "double redirect." Googler, Berghausen answered that Google can. He added that the "process might take just a little longer for double-redirected URLs than it would for single-redirected URLs." How much longer exactly? That is unknown and depends on many factors. If it was a single double redirect, I assume it would get picked up quicker than if it was hundreds of double redirects.

Overall, it would be best to bypass the original redirect to make a single redirect. So in our example above, redirecting page1.html directly to page3.html would be the mode of action, and making sure to set up the page2.html redirect to page3.html would be necessary as well.

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 25, 2025

Mar 25, 2025 - 10:00 am
Google Maps

Google Business Profile Setup Stuck At Phone/Website Screen

Mar 25, 2025 - 7:51 am
Bing Ads

Bing Puts Ads Within Features Snippets Named You Might Also Like

Mar 25, 2025 - 7:41 am
Google Ads

Google Local Service Ads Tests Removing Green Screened Checkmark

Mar 25, 2025 - 7:31 am
Google

Google Promoting AI Mode With Banner Ad In Search Results

Mar 25, 2025 - 7:21 am
Google Ads

Google Merchant Center Click Reporting To Change Next Month

Mar 25, 2025 - 7:11 am
Previous Story: Daily Search Forum Recap: December 17, 2007