Don't Let Your New Domain Hurt Your SEO

Jan 15, 2008 - 9:31 am 4 by

Some webmasters don't understand the value of SEO. How many times have you gone to a website and seen a notification saying "This website address has changed. Please update your bookmarks." Why not implement a 301 redirect instead?

The issue is that you should implement a 301 redirect. Otherwise, if both sites rank (as in this case), your redirected site might outrank the site with all the content. In this particular user's case, an .edu site is outranking a .com. Chances are, the .com was also below the fold and the .edu wasn't. You certainly don't want to do it that way.

When you create a new site, 301 redirect the old site. Don't assume that users care to change their bookmarks. It's not good for search engines, and a lot of users don't rely on the "please change your bookmarks" request because they trust that the redirected page will be there all the time. Just eliminate the guesswork and go with the 301.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 23, 2025

Jan 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Expands Site Reputation Abuse Enforcement To Europe

Jan 23, 2025 - 7:51 am
Yahoo Search Engine

Yahoo Search Tests AI Chat

Jan 23, 2025 - 7:41 am
Google

Tested: Google Page Annotation Opt Out Does Work

Jan 23, 2025 - 7:31 am
Google

Google Removes Breadcrumb From Mobile Search Results Snippets

Jan 23, 2025 - 7:27 am
Bing Search

Bing Tests Real Estate Search Menu Filter

Jan 23, 2025 - 7:21 am
Previous Story: Is the SEO Shop Losing its Value?