Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Yahoo's Stock is Going Down
Yesterday, we heard again that Yahoo is laying off 1000 workers. Sadly, Yahoo's stock is also faltering. Here's a 3 month snapshot: Why is Yahoo having such a hard time? According to Roger Montti, it's because they are unable to attract teens and young adults. They also are taking in more money but are turning less profit. Is Yahoo going to go down for good? No, forum members don't think so. I think Yahoo has - Google Takes Advertising to TV and Print with Bar Codes
Kevin Heisler of Search Engine Watch and I crossed paths on Monday night at a NYC Advertising Meetup. (Unfortunately, we didn't actually see each other.) But Kevin blogs about what they discussed, which includes bar codes on print ads (which can tie in traditional media with tracking for online advertising) and audio/TV advertising. Here's an example barcode: None of these technologies has taken off, but Kevin Heisler says that this is all part of the - Microsoft adCenter Advertisers: Prepare For Spike in Content Ads Traffic
The Microsoft adCenter blog has announced that it has partnered with the Wall Street Journal for offering exclusive advertising content. We're pleased to announce that on Tuesday, January 29, 2008, Microsoft and The Wall Street Journal Digital Network reached an agreement in which Microsoft will become the exclusive provider of contextual and paid search ads for The Wall Street Journal Digital Network (WSJDN), which includes WSJ.com, Barrons.com, Marketwatch.com, allthingsd.com along with other sites. What this - Examine Your Competition with Link Diagnosis
A new tool called Link Diagnosis has been released that allows you to examine your competition. The tool uses the Yahoo! API and according to Patrick Altoft who posted it to Sphinn, it's one of the "best link analysis tools I've seen." The feedback has been overwhelmingly positive. There are a few bugs (this is brand new), but that's to be expected. I have been running some tests on it and I really like the - Canadian Google AdSense Publishers Reporting Electronic Funds Transfer (EFT) Issues
Reports are coming from Google Groups and WebmasterWorld that Google AdSense will be issuing two Electronic Funds Transfer (EFT) transmissions to canadian publishers, who use the EFT, this month. AdSensePro Jordan explained that there was an "issue with January EFT payments to Canadian publishers." An email was sent to those publishers who were impacted by the issue, the email reads: We're writing to let you know about an issue with your January AdSense payment. The - Yahoo Forgets to Renew Security Certificate for Publisher Network
When Yahoo Publisher Network publishers try going to the YPN Portal, they are now presented with a security prompt. If you look closely at that error, it says that their secure certificate has expired. It expired a day ago. I guess Yahoo is trying to cut costs wherever they can, including security. Of course I am kidding. Often companies forget to renew their security certificates. I am sure it will be resolved shortly and I - Duplicate AdWords Headline in Description: Does It Work?
Search Engine Watch Forums moderator, abbottsys, is on a roll. Today, he posted some early results on a test ad he was playing with. He took the headline from his best working ad, and placed the headline in the description lines. For example, let's say his headline was RustyWords, the ad would look like this in Google: You see, he placed his best converting AdWords ad headline into the headline, description line 1 and description - Should Google Spice Up Their "404 Not Found" Pages?
A Search Engine Watch Forums moderator asked why are Google's 404 Not Found pages so cold and unhelpful? For example, there is no page on the Google domain over here so Google returns a header status of 404, to tell us and spiders that the page requested is not found on that server. But from what we all know, 404 pages, although sad in nature, can be salvaged. But creating custom 404 pages, you can
Other Great Search Forum Threads:
- Is AdWords Mobile Moving?, Search Engine Watch Forums
- Your First Blackhat Setup: Blackhat 101, Sphinn
- AdWords: Do you feel the pain yet?, Search Engine Watch Forums
- Google experimenting New Search Results, DigitalPoint Forums
- Google Talks About Its Future, Search Engine Watch Forums
- Another reason to tear your hair out, WebmasterWorld
- Changes to the AdSense PIN system, Google Groups
- Google Gadget for Google Webmaster Tools?, Google Groups
- Google's experimental new features, WebmasterWorld
- Introducing AdSensePro Stephanie, Google Groups
