"I'm not designing my site for search engines," is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they interact with your site. Search engines are like the third major browser, and if your site breaks for them, it breaks for all those potential visitors from search engines. Search engine friendly sites aren't hard to create and can be attractive to both search engines and human visitors at the same time. Moderator: Gillian Muessig, President, SEOmoz Speaker: Shari Thurow, Founder and SEO Director, Omni Marketing Interactive Update: At the request of Shari, I have removed our coverage of her session and will no longer cover any of Shari's presentations.