Google China Highlighting Query Terms in Search Results in Red

Mar 31, 2008 - 7:29 am 5 by
Filed Under Google

Google China seems to be highlighting the query term in the search results in red, instead of just bolding the query term, like was done in the past. For example, a search on search engine roundtable at Google China returns all matches of the keyword phrase on the page in red. Here is a screen capture:

Google Highlighting Query in Red?

Let's compare this to a search at Google.com:

Google Bolding Query

Wonder why Google China is going with the red highlights, as opposed to the normal bolding highlighting?

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Other Search Engines

OpenAI Launches Browser - ChatGPT Atlas With Search Powered By Google

Oct 22, 2025 - 7:51 am
Google Maps

Google AI Mode Tests Different Colored Map Pins

Oct 22, 2025 - 7:41 am
Google

Google Local Profile AI Mode History Button

Oct 22, 2025 - 7:31 am
Google

Google Tests Different Recipe Card Sizes Or Is It A Bug

Oct 22, 2025 - 7:21 am
Google AdSense

Google AdSense Adds Confirmed Click Status Breakdown To Reports

Oct 22, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: October 21, 2025

Oct 21, 2025 - 10:00 am
 
Previous Story: Google's First Live Chat Webmaster Help Session a Success