Google China Highlighting Query Terms in Search Results in Red

Mar 31, 2008 - 7:29 am 5 by
Filed Under Google

Google China seems to be highlighting the query term in the search results in red, instead of just bolding the query term, like was done in the past. For example, a search on search engine roundtable at Google China returns all matches of the keyword phrase on the page in red. Here is a screen capture:

Google Highlighting Query in Red?

Let's compare this to a search at Google.com:

Google Bolding Query

Wonder why Google China is going with the red highlights, as opposed to the normal bolding highlighting?

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 26, 2025

Dec 26, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas

Dec 26, 2025 - 8:01 am
Other Search Engines

ChatGPT Ads May Prioritize Sponsored Content In AI Responses

Dec 26, 2025 - 7:51 am
Google Ads

Google: #1 Google Ads Launches Of 2025

Dec 26, 2025 - 7:41 am
Google

Google Continues Centering Search Results Test

Dec 26, 2025 - 7:31 am
Google Search Engine Optimization

Google: Pick A Reasonable Site Name To Rank For In Search

Dec 26, 2025 - 7:21 am
 
Previous Story: Google's First Live Chat Webmaster Help Session a Success