At High Rankings Forum, a member is looking to submit to web directories and wonders if it's worthwhile to submit the entire optimized website title to the directory. Will it go over well?
Not usually, from what I've seen. In the directories that I've encountered, they're looking for the actual business name instead of an optimized title. In fact, many High Rankings forum members say the same thing. If you're looking to submit optimized titles (or keywords), you're seeking out "SEO friendly" directories, says moderator qwerty.
But if you end up going along the route of SEO friendly directories, whatever you do, don't submit the same "SEO terms" to every single directory. Diversify your search terms as much as possible. It gives you more of an advantage and looks a lot more natural.
Now, let's consider some basic rules for directories. This should be pretty much self-explanatory but may be helpful to some. First, make sure that your directory is indexed by Google. It's not worth the effort to get yourself submitted to a directory that won't actually help you. Second, make sure the directory has good quality sites. The directory shouldn't accept just any website. Third, check that the directory ranks for its own name. If it doesn't, it may have been penalized, and again, it's not worth the effort. Finally, check if the sites use a nofollow on links. That won't really help your SEO efforts if it does.
Forum discussion continues at High Rankings Forum.