Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- How Do You Delete or Remove Your Content from RSS Results Like Google Reader?
Whenever a post is removed from a blog, my first instinct is to go to an RSS reader like Google Reader or Bloglines and find the same post there, to see if it is still available. A big mistake most bloggers and authors make is when they make mistakes they delete the post and not edit it. For example, let's say you get mad and you blog about what angers you, while you are angry. - Google's Full of Hot Air Today: Google Balloon Logo
Did you know, today is the day that the first hot air balloon capable of carrying passengers was introduced? I didn't either until I saw Google's special logo and clicked on it. The Google Logo looks like this: The Montgolfier brothers gave their first public demonstration of their invention on June 4, 1783. Here is the Google result for first hot air balloon. Forum discussion at DigitalPoint Forums. - Yahoo Can Legally Create or Change Your Search Ads & Bill You For It
A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize: OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or
SMX Advanced Conference Coverage:
- Expert Technical Review of Your Website
Session Intro: This session will bring together experts who will use all of the information and tactics learned throughout the day and apply them to detailed site reviews of the code and infrastructure of sites submitted in advance by the audience. Vanessa Fox, Features Editor at Search Engine Land is moderating this session and speakers include Evan Roseman, Software Engineer at Google, Mohit Srivastava, Co-Founder of Faves.com, Nathan Buggia, Lead Program Manager at Microsoft Webmaster - Diagnosing Web Site Architecture Issues
Session Intro: Provides a checklist and workflow for diagnosing your web sites for SEO obstacles using freely available diagnostic tools. Vanessa Fox, Features Editor at Search Engine Land is moderating this session and speakers include David Golightly, User Experience Developer Lead at Zillow, Jonathan Hochman, President of Hochman Consultants and Chris Silver Smith, Lead Strategist at GravityStream / Netconcepts. Vanessa starts off with the question of "what really matters?" Accessibility, discoverability and conversions are the - Bid Management Today
Moderator: Matt Van Wagner, President, Find Me Faster Q&A Moderator: Barry Smyth, Director, Search Strategies Kevin Lee, Executive Chairman & Co-Founder, Did-It is up first. Does Bid / Campaign Management Matter? - Maximize the campaign's opportunity - Manage Complexity - Reduce HR time required to manage campaigns - Provide actionable reporting while taking its own - Provide a platform for hypothesis Auction pressure creates a winner's curse. By that he means, half the top there - Analytics Every SEO Needs To Know
Analytics Every SEO Needs To Know - It's more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering. Moderator: Rand Fishkin, Co-Founder and CEO, SEOmoz Q&A Moderator: Matt McGee, the rockin smallbusinesssem.com dude Speakers: Brian Klais, Executive Vice President, Search, Netconcepts Laura Lippay, Group Program Manager, Search Strategy, Yahoo Jonah Stein, Founder, ItsTheROI Richard Zwicky, President, Enquisite The first speaker is - Platform Considerations for the Microsoft Stack and LAMP Stack
Session Intro: Practical tips, tricks, and workarounds for search-friendly architecture. Microsoft Stack Including IIS, ASP.Net, Silverlight, Microsoft SQL Server LAMP Stack Including Apache, PHP, Ruby, Flash/Flex, mySQL CMS Considerations (such as .NET Blog Engine, AxCMS, Wordpress, Movable Type, Drupal, Joomla) Vanessa Fox, Features Editor at Search Engine Land is moderating this session and speakers include Colin Cochrane, SEO Analyst and Web Developer at Metamend Search Engine Marketing, Thomas Deml, Senior Program Manager at Internet Information - What You Should Be Measuring -- But Aren't!
Moderator: Chris Sherman, Executive Editor, Search Engine Land Speakers: Akin Arikan, Senior Manager, Internet Marketing, Unica Corporation Christine Churchill, President, KeyRelevance Rich Devine, Director of Search, ZAAZ Ryan Gibson, Director of Marketing, Rimm-Kaufman Group Christine: 63% of purchases by consumers who conducted online searches for various product categories occur offline - Source: Google - Comscore Study March 2006 Why Offline? - In many cases some industries push for phone calls because their able to close - International SEO
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Q&A Moderator: Barry Smyth, Director, Search Strategies Ian McAnerin, CEO, McAnerin International Inc is first up. Geolocation is the identification of a web page as belonging to or being relevant for a particular country. ccTLD, IP address and link analysis are ways search engines identify your site or page belonging to a particular country. ccTLD is the first place they will typically look. If you have www.domain.com, - Search Marketing & Surviving A Recession
Session Intro: Many expect a recession to hit and no one knows how search will weather it. This session looks at strategies and tactics for those who want to prepare in advance for a worse case scenario. Jeffrey K. Rohrs, Vice President Marketing at ExactTarget is moderating this session along with Jessica Bowman, SEO Strategist at SEM In House doing the Q&A moderating. Speakers include Andrew Beckman, President of Location3 Media, Dave Davies, CEO of - Search Friendly Development
Search Friendly Development - Highlights the most important elements to consider for search engine optimization (SEO) when building a web application infrastructure and provides tactical details about how to implement those elements. Topics include: * Developing a crawlable infrastructure * Considerations when developing rich internet applications (using technologies such as Flash, Silverlight, and AJAX) * URL rewriting, redirection, canonicalization, and visitor tracking Moderator: Vanessa Fox, Features Editor, Search Engine Land Speakers: Nathan Buggia, Lead Program
Other Great Search Forum Threads:
- Microsoft Details Robots.txt, WebmasterWorld
- Bringing a Community Together Who is Miles Apart For a Birthday Celebration, Sphinn
- Google Merchant Search beta, WebmasterWorld
- Goosh.org????, DigitalPoint Forums
- Keyword Ranking Report Catch 22: Part I, Sphinn
- Microsoft To Change Its Live Search Brand?, WebmasterWorld
- New Google Site Search is Live, Search Engine Watch Forums
