Predicted: Google Drops PPA Program, AdSense Referrals & Adds DoubleClick Affiliate Network

Jul 1, 2008 - 7:43 am 0 by
Filed Under Google AdSense

Some major news hit the presses last night, where Google announced on the AdWords Blog and AdSense Blog that they are retiring the pay-per-action program, putting an end to Google AdSense's referral program. I cannot say I am surprised, we reported that the future of Google's PPA program was uncertain and that they were "having second thoughts of the product." So this comes as no surprise.

The news is that Google is launching a new affiliate network named Google Affiliate Network to replace Google's PPA/Referral program. The Google PPA/Referrals program is folding the last week of August. Google recommends that all AdSense publishers who use the referrals product to (1) remove the referral code from your site and (2) to run and save all referrals reports on your desktop.

There are many blog entries and news reports on this announcement. You can find much of it summarized at Techmeme.

There is a ton of forum discussion around this announcement. I am going to list out all the threads and you can scan what you find to be more appropriate:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: Yahoo's June Search Update Goes Unnoticed, For Now