Can a META Description Kill Your Rankings?

Jul 18, 2008 - 9:40 am 4 by

A WebmasterWorld member says that when he changed his meta description, his rankings plummeted on his site.

In the past, US courts found META tags immaterial but Google has recommended it. Tedster points to previous WebmasterWorld coverage that shows that there are "indirect ranking effects from the meta description, including lower clickthrough rates that can cause a decent ranking to fall away if the url doesn't perform." Barry agrees as well.

Is Google using clickthroughs as a ranking method? Forum members are not entirely sure, but one points out that Wikipedia has no meta description -- which may count for something (avoiding that lower CTR, perhaps?)

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: Google and Microsoft's Second Quarter Results Revealed