A WebmasterWorld thread has several reports from publishers of the Yahoo Publisher Network complaining that their income is down over 50%.
The publishers suspect fraud! They suspect that Yahoo is not reporting the true impression and clicks, thus skimming earnings off the top. Here are some of the accusations:
Last night I took a look before heading off to bed and this morning noticed it reported yesterdays commission as 1/2 of what it was reporting.
Yahoo is definitely not counting everything properly. Our stats have been very reliable for over 2 years, and we are receiving the same amount of traffic.
I agree, they count it properly during the day, then the next day the revenue gets reduced...not just a little, but 50%? I'll keep a look out as well.
Good to know I am not alone. The numbers being reported in the morning are not the same as the night before; they are less. YPN is on only one site anymore but it's probably time to take them off of it.
Alright, I can't quote all the complaints, because they go on and on. Do you think Yahoo is skimming their publishers or do you think it is a temporary reporting glitch?
Forum discussion at WebmasterWorld.