It is that time of the year, where Search Engine Strategies (SES) comes to San Jose, California. SES San Jose 2008 is just one week away, starting Monday, August 18th. SES is offering up over 70 sessions and we hope to cover many of them.
Tamar and I won't be attending this event, this is the first time in years that I won't be going. We have been covering SEO/SEM conferences in detail since 2003, and we have covered SES San Jose in 2004, 2005, 2006 and 2007. But don't worry, we will have extensive coverage of SES San Jose 2008, thanks to our wonderful volunteers.
The volunteer Roundtable conference coverage team for San Jose 2008 include Keri Morgret of Morgret Designs, Sheara Wilensky & Avi Wilensky of Promedia Corp, Carolyn Shelby aka Cshel, Chris Boggs of Brulant, and Dave Rohrer . Brian Ussery aka Beu, was planning on covering sessions but was unable to make it last minute (he is doing well, thankfully). All the contributors have experience live blogging sessions, so I am very confident their contributions will be excellent. A big thank you to all the contributors! If you want to help with the coverage, please let us know.
Here is the SES San Jose '08 Roundtable Live Blogging Coverage:
Day 1 - Monday, August 18, 2008
9:45am- 11:00am "Universal & Blended Search" covered by Keri Morgret "Search Industry Update" covered by Sheara Wilensky "More Customers, Fewer Costs - Why Marketing to the 'Long Tail' Makes Sense" covered by Avi Wilensky "Mobile SEO: Death of the ".mobi"" covered by Carolyn Shelby
11:15am-12:30pm "Non-Profits & Socially Responsible Companies With Global Interests in a 2.0 World" covered by Keri Morgret "Igniting Viral Campaigns" covered by Avi Wilensky "Pay Per Conversation" covered by Sheara Wilensky "Semantic Search: How Will It Change Our Lives?" covered by Carolyn Shelby "The Next Wave for Online Video" covered by Chris Boggs
1:30pm- 2:30pm "Orion Keynote Panel: How Much Search is Enough?" covered by Chris Boggs
2:45pm- 4:00pm "Search Around the World - Part 2: The UK & Europe" covered by Chris Boggs "Storyteller Marketing: How the Art of Storytelling Matches Up With the Business of Marketing" covered by Dave Rohrer "Enterprise Search: Running Your Own Search Engine" covered by Keri Morgret "Everything But Google: Alternative Search Advertising Options" covered by Sheara Wilensky "Video Search Engine Optimization (VSEO)" covered by Avi Wilensky
Day 2 - Tuesday, August 19, 2008
11:00am- 12:15pm "Measuring Success in a 2.0 World" covered by Keri Morgret "Global Search for the B2B SEM" covered by Dave Rohrer "Landing Page Testing & Tuning" covered by Carolyn Shelby "Shopping Search Tactics" covered by Sheara Wilensky
2:45pm- 3:45pm "7 Proven Ways To Get Your Website On Page 1 Organically Then Convert" covered by Avi Wilensky "5 Things No One Will Tell You About SEM" covered by Sheara Wilensky "What's new with Google Analytics and Website Optimizer?" covered by Keri Morgret "Diagnose SEO Issues Using Live Search Webmaster Tools" covered by Chris Boggs
4:00pm- 5:15pm "Search Advertising 101" covered by Keri Morgret "Identify, Analyze, Act: SEM by Numbers" covered by Avi Wilensky "Advanced B2B Marketing" covered by Dave Rohrer
Day 3 - Wednesday, August 20, 2008
10:30am- 11:45am "Ads in a Quality Score World" covered by Sheara Wilensky "Getting Vertical Search Right" covered by Dave Rohrer "SEO Through Blogs & Feeds" covered by Avi Wilensky "Social Media Marketing: What is it and What is it Good For?" covered by Keri Morgret
1:00pm- 2:15pm "Link Building Basics" covered by Sheara Wilensky "Searcher Behavior Research Update" covered by Keri Morgret "Successful Tactics for Social Media" covered by Dave Rohrer
2:45pm- 4:00pm "Keywords & Content: Search Marketing Foundations" covered by Avi Wilensky "SEO Rehab & Intervention" covered by Keri Morgret "Duplicate Content & Multiple Site Issues" covered by Sheara Wilensky "Social Media Analysis and Tracking" covered by Dave Rohrer
4:15pm- 5:30pm "Maximizing SEO Returns With User Generated Content" covered by Sheara Wilensky "Advanced Paid Search Techniques" covered by Keri Morgret "Black Hat, White Hat: Playing Dirty With SEO" covered by Carolyn Shelby "Facebook, Feeds and Micro-Blogging" covered by Avi Wilensky Day 4 - Thursday, August 21, 2008
10:15am- 11:15am "The Business Case for SEO Content Development: Turning Words Into Action!" covered by Carolyn Shelby "How to Speak Geek: Working Collaboratively With Your IT Department To Get Stuff Done" covered by Keri Morgret "Effective Contextual Search Management" covered by Sheara Wilensky "Local 2.0: The Evolution of Local Search" covered by Avi Wilensky
11:30am- 12:30pm "Fast, Free & Easy Tools to Get You Going" covered by Keri Morgret "Trademark Issues: What SEMs Should Know" covered by Sheara Wilensky "Creating a Cohesive Search Strategy Across Multiple Business Units" covered by Carolyn Shelby "The 3G iPhone: Local Search Demos" covered by Avi Wilensky
1:30pm- 2:30pm "Organic Listings Forum" covered by Keri Morgret "Best Kept Secrets to Search" covered by Sheara Wilensky "How to Choose a Search Vendor" covered by Avi Wilensky " Affiliate & Search Marketing Square Off" covered by Carolyn Shelby
2:45pm- 3:45pm "Net Neutrality is for Online Marketers Too!" covered by Chris Boggs "In House SEO: Lessons Learned & Victories Won" covered by Carolyn Shelby "Search Advertising Tools" covered by Avi Wilensky "Searching for Jobs in Search: Starting & Advancing Your Career in the Industry" covered by Keri Morgret
