Learn the seven proven ways to get your website on page one organically and how to dramatically increase your conversion once you get there. Join Internet marketing guru Shawn Moore as he explains the secrets that he has discovered over his 11 years in the industry. Have your website generate comments like this: "Since we re-wrote our website in 2006, our sales have continued to grow at an alarming rate. Our lead count was up by 137% on the same period last year. Our contract signings grew by 608% and our conversion rate increased 40% on the same period last year."
Speakers: Shawn Moore, President & CEO, ThinkProfits.com Note: This is a sponsored session.
During this session, you will learn the powerful strategies to give you an edge, and learn the seven ways it worked for Thinkprofits over the past 12 years, for hundreds of websites. Disclaimer: These tactics are by no means the only ways to achieve these results, and just represent the strategies used by Thinkprofits.
Google's business model: We're starting with the basics. Business is generated from keyword sales from Google and buying positioning. Explains the difference between paid and organic results. Rankings are based on quality of content, links, and overall development of the project.
Page one results are priceless. 91.63% of AOL users clicked on the first result page. Based on AOL's results - and shows page one is priceless. 4.49% clicked to the second results page. 2.19% clicked to the third page. Almost half of people click on the first position on the SERPs. This came from an SES market trends report from last year.
Shows case studies of clientele dominating position 1 on page 1. People assume you are the reference if you hold that position. The branding opportunity is quite remarkable. People not knowing who you are or your brand think you are the "player". Will only continue to go that way.
Everyone has heard that content is king. It's really all about the text, video, images in a keyword rich environment.
Tip 1: Get good copy to support the keyword research. If it's an appliance part - find images and text to support it. Video too.
Tip 2: Navigation and architecture. Ability to choose structure that the engines can index. Be careful of certain types of Javascript and other non-indexable navigation.
Tip 3: Blogs. Another form of content. Pictures, text, images served in a slightly different manner. It's a strategy. Don't need to use all these strategies to dominate, but in a competitive arena, you need to deploy more and more to compete.
Tip 4: Quality and keyword rich inbound links. Utilize keywords in link text - avoid using your company name. Helpful resources at Google Webmaster Central, and on the Thinkprofits website. Yahoo! Site Explorer is a great tool to measure inbound links. Bottom line is you want links from other websites to your own.
Tip 5: The database you install is important. Make sure the engines can index the content in your database. Well worth the investment to get the right database in place.
Tip 6: Electronic press releases. So much we can do with PR to get sites on Google often within 24 hours.
Tip 7: Domain name strategy. We find many people are missing out on this. When the opportunity arises to purchase a keyword rich domain, although not always possible, if the opportunity is there - set it as primary domain. Get extra points for that. In a case study, LuxuryYachtCharters.com helped rank. Register your domain for a long term, because it may show give you more points. Another idea is to register your keyword rich domain, and forward it to your primary site. Also assist in getting more traffic by address bar navigators.
Strategy deployment and competition. Check your competition and have more content rich pages than them. Assume you have the same amount of content and same amount of links. Will be a head to head race. Improve your navigation and architecture to get the edge.
Assume we all have healthy marketing budgets to allocate towards these strategies. What do we do? We allocate a % towards each strategy. Because we know it works, and have demonstrated this. That's what the bigger firms do. Implement as many strategies within that budget. Choose the ones based on looking at your competition. Not hard to find out the strategies they've deployed already. If you do good research, don't need to deploy all these strategies. Implement as many as you can afford and make sure you have conversion processes.
A bit about conversion. Create a measurable goal for each page. Lots of pages have great filler and content, but don't compel readers to take action. Capture an email, lead, sale, etc. Have a clear call to action at the end of the page to get to the next step. Put an 800 number on there. As simple as a link that advances the process. Don't make users search for the call to action.
When collecting personal info, make people feel secure about it. Get a security certificate. Some laws require it. Make the contact page have multiple mechanisms of communication. Opportunity to increase conversion rate.
Your ideal SEO team: Designer Web Developer Content Writer Marketing Manager Wiz Technical Manager Expert SEO Specialist Expert Strategist that's done it more than once All of these members must interact efficiently. Need the right people. Can find them here at SES. It's definitely a challenge.
Download the PPT presentation @ http://www.thinkprofits.com/page1-seo-strategy.html
Provided by Avi from Promedia Corp.
