Domain Quality, Length, and Memorability Matter

Aug 20, 2008 - 9:49 am 0 by

Daniel Scocco has written a really great blog post at Daily Blog Tips of the importance of domain names--that length and quality do matter. After looking at the Alexa top 250 sites (and the "last 250 sites on the front page of Digg," he concludes that good domain names are vital in the long term success of the site:

All other things being equal (e.g., marketing budget, content quality, design, affiliation with larger websites and so on), a website with a good domain name will always outperform a competitor with a bad or average domain name.

The blog post is a great read, and is especially helpful on a personal note to convince a few people I know that their domain names of choice have been less than ideal.

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google On Losing Lots Of Links Fast: SEOs Often Overestimate Links

Jan 8, 2025 - 7:51 am
Google Ads

Google Tests Local Pack Ads Without Review Stars

Jan 8, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Validate Fix Does Not Expedite Fixes

Jan 8, 2025 - 7:31 am
Google Ads

Google Ad Scheduling & Smart Bidding Campaigns Doc Update Confuses

Jan 8, 2025 - 7:21 am
Google Ads

Google Ads PMax Pause/Enable/Remove Conversion Actions On Asset Group Level

Jan 8, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: January 7, 2025

Jan 7, 2025 - 10:00 am
Previous Story: Google Enhances "404 Not Found" Experience, Creates Broken Page Experience Instead