eBay Increases Ad Spend with Google AdWords

Sep 29, 2008 - 8:03 am 2 by
Filed Under Google Ads

A WebmasterWorld thread reports that eBay is back at it again, bidding on every possible search term under the sky or rather under the Internet. This is upsetting to many advertisers, who can feel a big hurt from eBay taking up an additional spot in the ad space available on the search results.

Let me take you back a bit in history. Back in June 2007, Google and eBay got in a bit of a fight. eBay pulled their ads from Google, it estimated to hurt Google at about $26 million in ad revenue, per month. eBay then decided to resume the ads but not at the level they once had it at.

Now, over a year later, there are reports that eBay has stepped up their campaign with Google search ads. Advertisers at WebmasterWorld are complaining big time, calling eBay's tactics simply unprofessional. They are reportedly running up bid prices without improving any relevancy.

Welcome back eBay - I don't think searchers or advertisers are that happy to see you, at least not from the early discussion.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Yahoo Search Rosh Hashanah 5769 Update