Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Local Business Center Access Issues
A Google Groups thread reports many business owners having difficulty accessing the Google Local Business Center. The error people are getting is: System Error We're sorry, but we are unable to serve your request at this time. Please try back in a few minutes. Personally, I have no problem accessing it, but it seems like many are having issues. The issue has been reported back on September 24th and it still is an issue for - Google Scholar Citations Cannot Be Removed
Google Scholar has citations for many the results it provides. Those citations are hyperlinked under the search result, and list out sources across the web the cite the resource. A Google Groups thread asked how he can get his site removed as a link from a Google Scholar citation. This particular webmaster removed the page but the citation is still listed in Google Scholar. Googler, Susan Moskwa explained that citations cannot be removed. Why? Susan - Which Google Penalties Require a Reinclusion Request?
A WebmasterWorld thread asks a very good question. Which penalties require a reinclusion request in Google? Yes, this is a tough question to answer. But it would be great to come up with a list of items that might require and no require a reinclusion request. WebmasterWorld administration, tedster, really sums up the issue with this question. (1) Not all "penalties" are really penalties. In fact, a nice percentage of posts that say, "I have - Microsoft Plans adCenter Upgrade in Fall 2008
The adCenter blog announced that they will be releasing an update prior to the holiday season. The update will include the following features to their search ad product, adCenter: Expanded your billing and payment optionsSimplified your campaign management experienceImproved the way you create and analyze reportsUpdated your keyword research capabilities. If you want a sneak peak at these features, you can apply to the adCenter beta program over here. Forum discussion at adCenter Community but - Negative Keyword Data Added to AdWords API Keyword Structure Reports
Good news for AdWords API junkies, you can now differentiate between negative keywords in your keyword structure reports. According to a post by an official AdWords representative in Google Group, Google has added a KeywordIsNegative column to the Keyword Structure reports. Jeff from the AdWords API Team explained: This column can be used to determine whether a given keyword in the report is "normal" or negative, and resolves a long-standing deficiency that made it impossible - Video Recap of Weekly Search Buzz :: October 5, 2008
Happy New Year, it was Rosh Hashanah the other day. Google did a PageRank update, while Yahoo Search updated their algorithm, and Microsoft might have updated. Google Blog search has a home page now. Google turned 10 and let you search back in 2001. Yahoo officially launched the new Site Explorer design. Yahoo is charging more money for less. eBay increased their ad spend with Google, which is hurting other advertisers. More AdWords accounts got
SMX East Conference Recap - Day One:
- SMX Boot Camp: Link Building Fundamentals
Moderator: Detlev Johnson, CEO, SearchReturn introduces the panel. He basically shows the age of the panelists, at least in web years. :) He describes link building as a "cat and mouse" game between search engines and SEOs. Debra Mastaler, President, Alliance-Link is first up. Why are Links Valuable: - They connect sites like threads in a web - Links provide paths - They are an indicator - They are value indicators She goes into how - Search and Reputation Management
What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget Speakers: Veronica Fielding, President and CEO, Digital Brand Expressions Jordan Glogau, Partner, Internet Reputation Management Simon Heseltine, Director of Search, Serengeti Communications Michael Jensen, Co-Founder, - Ad Agencies & Search Marketing
Do Traditional Advertising Agencies "Get Search?" It's clear from this panel (and now the feel of SMX East 2008) that we're entering the third age of SEM, which is about the the entire big-agency world folding into search, social, paid and content. Holistic and effective integration, driven from top-down-creative-think, is becoming the norm more and more. The Jacob K. Javits Convention Center on West 34th Street center is teeming with folks at their first - The Ten Truths Every CMO Must Know About Search Marketing
Whether you're a CMO - or someone who needs to educate, advise or influence one - this session will educate you on the 10 critical important concepts surrounding search marketing and its role within the entire marketing mix that CMOs must understand in order to be successful. A panel made up of senior level search marketers across a variety of industries, business models, and sizes will share their experiences, advice and perspective on these 10 - What's New With Video Search Marketing
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land who showed up late due to a technical issue with what people call "WiFi." Michael Benedek, Vice President, AlmondNet is up first. Behavioral advertising is the delivery of ads based on their behavior online. There is lots of opportunity in behavioral ads. Bringing in the video component... - Linear video ads (prerolls) - Non linear (overlays) - Companion Ads (text, display, etc.) 67% of internet users are viewing - Social Media Marketing for Newspapers and Magazines
Continuing on from how newspapers and magazines can tap into search, this session looks at how social media marketing offers some unique opportunities forthese publishers. Moderator: Alex Bennert, In House SEO, Wall Street Speakers: Brent Csutoras, Online Marketing Specialist, BrentCsutoras.com Adam Sherk, Search/PR Strategist, Define Search Strategies (The NewYork Times Co.) Chris Winfield, President, 10e20 Chris speaks first. Why would you want to be involved in social media marketing? You can get recognition in a - What's New With Local Search Marketing
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Local is Greg's baby. Greg explains that local is about tying online to offline. Greg will be posting Q&A from Google on Search Engine Land. Mike Blumenthal, Partner, blumenthals.com is up first. I really respect this man, so I am excited. He first shows a Hitwise chart showing marketshare between Google, MapQuest, Yahoo and Microsoft. Google projects maps info into not just Maps, but also into web - Search Marketing For Newspapers & Magazine
Results Take TIme, Metrics Saves Jobs. Newspaper and magazine SEO is all about the fundamentals and often like turning a battleship around in bathtub. Achieving buy-in with executives, CMS managers, associating content with keywords, training and "excitement" were reoccurring themes among this storied panel of experts. After Danny Sullivan kicked off SMX East, New York 2008, today's Moderator was Alex Bennert, In House SEO, Wall Street Journal. Marshall Simmonds, Chief Search Strategist, The New York - Search & The iPhone
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence The room is pretty empty, but I guess that is because this is an extremely specific session. Maybe 50 people? If I had to guess. Cindy Krum, Director of New Media Strategy, Blue Moon Works, Inc. is first up. She will explain the "death of the dot mobi." Mobile is Important: - Mass Mobile Convergence (it can do so much more) - Most personal marketing medium ever - Search Integration: Are We There Yet?
People have been talking about search being integrated with other types of marketing for ages. How's it going? Is search now second nature when creating an advertising campaign? If not, why not? Thoughts and examples of integration challenges will be shared in this panel. Moderator: Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors Speakers: Peter Hershberg, Managing Partner, Reprise Media James Lamberti, Senior Vice PResident, Search and Media, comScore, Inc. Robert Murray, President, iProspect
Other Great Search Forum Threads:
- A Comprehensive Review of Compete Pro, Sphinn
- Streko's Survival Guide to NYC During SMX, Sphinn
- Bionic Posters, round 2!, Google Groups
- Google postpones Yahoo Ad deal, WebmasterWorld
- New Distribution packages for Google Maps for mobile for BES admins!, Google Groups
- Tip #7: What's The Deal with Match Types? A Look at Match Type & Quality Score, Google Groups
