Yahoo Advertisers Complain of Bids Being Invalidated

Nov 24, 2008 - 9:20 am 1 by

At Search Engine Watch Forums, Discovery has a gripe.

He has noticed that the top performing keywords on Yahoo Search Marketing are no longer top-performing. Yahoo is invalidating them and making them inactive due to minimum bid requirements. He wonders why Yahoo is wasting its time doing this at all:

Why let bids go inactive at all? What does it hurt to just let them hang around at the 16th position until the marketplace shifts back and puts them on the top 10 again?

Further, he wants to know how Yahoo is determining that minimum bid and finds that Yahoo may be falling further than it should be.

Has anyone else experienced this issue? Do you have any insights for Discovery and other Yahoo Search Marketing Advertisers who are also affected? And does Yahoo have any comment?

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads

Apr 22, 2025 - 7:51 am
Google

Google Tests Shaded Blue Gradient Site Name & Favicon

Apr 22, 2025 - 7:41 am
Google Maps

Google Local Panel Tests Get There & From Your Location

Apr 22, 2025 - 7:31 am
Bing Search

Bing Copilot Answers Tests Read More Link

Apr 22, 2025 - 7:21 am
Google Ads

Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Previous Story: Google's Blogger Best Practice Guide Released