Yahoo Advertisers Complain of Bids Being Invalidated

Nov 24, 2008 - 9:20 am 1 by

At Search Engine Watch Forums, Discovery has a gripe.

He has noticed that the top performing keywords on Yahoo Search Marketing are no longer top-performing. Yahoo is invalidating them and making them inactive due to minimum bid requirements. He wonders why Yahoo is wasting its time doing this at all:

Why let bids go inactive at all? What does it hurt to just let them hang around at the 16th position until the marketplace shifts back and puts them on the top 10 again?

Further, he wants to know how Yahoo is determining that minimum bid and finds that Yahoo may be falling further than it should be.

Has anyone else experienced this issue? Do you have any insights for Discovery and other Yahoo Search Marketing Advertisers who are also affected? And does Yahoo have any comment?

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Google's Blogger Best Practice Guide Released