How Does Changing Your Navigational Links To Rich Keywords Impact Rankings?

Dec 1, 2008 - 8:05 am 0 by

Senior WebmasterWorld member, CainIV, has been running an experiment for just about two months now. The experiment is to test to see how changing your navigation links from "home," to a keyword, to another keyword, can impact your rankings.

Yes, this experiment is an internal linking strategy test.

The WebmasterWorld thread is here and it started by on October 1st. It is now December 1st, and CainIV is sharing some results. He said:

I have found that if a website is launched with those footer to home keyword links, then it is almost as if Google ignores those. However, if they are added or removed as the website begins to rank, in general the rankings go south.

Be careful when adding or removing those footer links!:)

It is important to note that these link changes are all pointing to the home page.

CainIV seems like he will be sharing more of this experiment, so check out the thread.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Google Testing Multiple Text Ads On Image Search