Microsoft and Dell Partner Up for Default Search Toolbar Integration

Dec 9, 2008 - 9:47 am 0 by
Filed Under Bing Search

In a report by ZDNet, Microsoft and Dell have arrived at an agreement that new Dell computers will be shipped with the Live search bar preinstalled -- instead of Google's.

This is really big news for Microsoft (and as one suggests, even for Google shareholders). Having a preinstalled brand is a big deal, and with Microsoft being the preinstalled brand, this is huge for them.

It's possible, though, that this implementation (which hasn't been confirmed by Microsoft OR Dell), may be a problem in Europe.

The (potential) problem for DELL and Microsoft is that in the EU at least it's illegal to use a (de-facto) monopoly to gain market advantage in other areas.

But while Microsoft isn't a monopoly in terms of search, perhaps that won't necessarily be an issue. Of course, we'll see how this plays out when the companies confirm the partnership.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Yahoo Search Still Not Listening to 301 Redirects