How to: Deoptimize Your Website

Dec 15, 2008 - 9:56 am 5 by

If you had no regard for your website and wanted it to be penalized or not ranked well, what would you do to make that happen? A WebmasterWorld thread discusses the potential issues that may relate to penalties, and I've turned that discussion into a "what kind of tactics can get your site penalized?" (or "how do I deoptimize my website?")

You can cause problems by considering the following:

1. Have high and unnatural keyword densities 2. Overuse of meta tags 3. Repetitive use of keywords in navigation and linking 4. Removal of non-site external links from within a site (or by adding nofollow to all external links) 5. Having too many reciprocal links

But this is probably just the tip of the iceberg. What could you add to this list?

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: How to: Optimize Your Google AdWords Ads for Mobile Devices