Is Social Media Really a Viable Link Building Option?

Dec 19, 2008 - 9:37 am 13 by
Filed Under Link Building

Michael Gray has written a great piece at Search Engine Land on how stories promoted in a social media site have actually translated to higher rankings. He takes a bunch of unpopular domains (e.g. not Forbes, Jalopnik, or other known car sites) and shows how their rankings have improved after the particular stories have been submitted to a site like Digg. Then he looks at the keyword rankings for each of these stories. It becomes obvious that social media is an alternative to link building but that it's imperative to use your keywords that you want for ranking in the Digg submission.

Of course, there are links to be gained, but there's obviously a lot more -- direct sales, awareness, and then some.

So why is it that you haven't tried social media marketing yet?

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google To Allow Same Advertiser To Show Ads In Top Ads & Bottom Ads

Apr 22, 2025 - 7:51 am
Google

Google Tests Shaded Blue Gradient Site Name & Favicon

Apr 22, 2025 - 7:41 am
Google Maps

Google Local Panel Tests Get There & From Your Location

Apr 22, 2025 - 7:31 am
Bing Search

Bing Copilot Answers Tests Read More Link

Apr 22, 2025 - 7:21 am
Google Ads

Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Previous Story: Does Google Throttle Domain Traffic?