Ranking in Google Search For Plurarls Vs. Singulars

Jan 7, 2009 - 8:40 am 0 by

There is a nice old school SEO thread at HighRankings Forum on the old topic of ranking well for singular cases, when you are already ranking well for the plural version.

For example, you are in the tops of tops at Google for [buy widgets], but you want to rank well for [buy widget]. The thread goes over some SEO copywriting tips on how to help achieve your goal.

Ian McAnerin has a nice tip, let me quote it:

Here is a trick I've used (I don't know if it will help you, but it might help someone):

Original Links:

Gray Widgets | Blue Widgets | Brown Widgets
...this is fine if you are optimizing for the plural, but not helpful if you are optimizing for the singular. Just removing the "s" makes it sound/look funny. But you can fix a lot of plural singular issues by changing the sentence context:

I'm looking for a: Gray Widget | Blue Widget | Brown Widget

For the on page stuff, you can control how your content is written. It is not as simple as removing an S at the end of the phrase. You need to make sure to rewrite the content on the page to make sure it still reads logically and grammatically correct after removing the S.

The only issue is, then you may drop in your ranking for the plural keyword phrase. Personally, I have seen many cases where either the plural version brings in the conversions or the singular case brings in the conversions, but it typically is one or the other. Of course, both would bring in conversions, but in many cases, one version brings in the majority of those conversions. This is something you need to test and fine tune over time, like most of your SEO efforts.

Forum discussion at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Why Does The Site Command Show More Indexed Pages Then Google's Sitemap Report?