7% Unemployment In Search Marketing Industry

May 7, 2009 - 9:03 am 4 by
Filed Under Search News

SEM Employment RateA couple weeks ago, I ran a poll asking do you currently have a job. We have just under 400 responses, which I would consider a great sampling, and I wanted to share those results with you.

According to our survey, 7% of search marketers are out of a job and consider themselves unemployed. The current unemployment rate is 9%, so it looks like the SEM space is a bit better off, but not all that much better off.

65% of the respondents said they are an employee of a company, while 25% said they are self-employed. 7% said they are currently unemployed and 2% answered "other." The other responses included:

  • Employee and Self Employed
  • Retired
  • at a startup working for equity...no pay yet
  • Both Employee and Self-Employed
  • yes - employee, i also do web development and graphic design
  • yes, employee, but barely. layoffs keep coming. kind of scard.
  • Was employed, quit, now self-employed and better off
  • Freelance but looking for permanent

I was kind of hoping the responses would be a bit more encouraging in this industry. I was hoping to see closer to 4 or 5%. Why? Well, in this industry, even if you are out of a job, many can do begin their own job, work for themselves and put together a livable income. The 25% figure for those who are self-employed seemed high to me, but not high for this industry. Last figure I saw was from 2007, where the overall US self-employment rate was at just under 9%.

Do you think the figures above, i.e. 7% unemployment in the search marketing industry, sounds right? Do these numbers shock you in any way?

Forum discussion continued at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up From October 15th To 17th

Oct 19, 2025 - 8:00 am
Search Forum Recap

Daily Search Forum Recap: October 17, 2025

Oct 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More

Oct 17, 2025 - 8:01 am
Google

Watch Google's Liz Reid Interviewed By WSJ On AI Search, Ad Clicks, Publishers

Oct 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Quick Google Posts Across Multiple Profiles

Oct 17, 2025 - 7:41 am
Google

Google Sending Push Notifications That Go To AI Mode Searches

Oct 17, 2025 - 7:31 am
 
Previous Story: Google's Call Tracking & Free 800#s Discontinued