Google Web Search's New Click Tracking

May 25, 2009 - 8:34 am 3 by
Filed Under Google

A moderator at WebmasterWorld noticed Google stopped using standard URL redirects in the Google search results to track click events. If you hover over the link, it now appears that Google is just sending you directly to the destination URL, without using any click tracking.

But that is not the case. If you look at the source code, it looks like Google is using some type of JavaScript to track the click.

Here is a sample of the code used:

<a href="http://www.google.com/" class=l onmousedown="return rwt(this,'','','res','4', 'AFQjCNG5-9Jej-ukVeakTgwonqt2narbYg','&sig2=4Lwo00y104At7P9SCT7uXA')">

Moderator, jdMorgan, added that he noticed the JavaScript request going to Google but then it is resulting in a 204-No Content response. But then he noticed a request direct to his server with the same referrer (the same/original search results page).

This appears to be a new way of Google tracking click events in the search results.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Recent Google Webmaster Tools API Errors