Below is live coverage of the The Next Wave for Online Video from the SES San Jose 2009 conference.
This coverage is provided by Barry Schwartz of the Search Engine Roundtable.
We are using a live blogging tool to provide the real time coverage. You can interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
| The Next Wave for Online Video | (08/11/2009) |
| 11:39 | Barry Schwartz: Starting this sessions shortly
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| 11:42 | Barry Schwartz: Moderator:
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Erin Bouchier, Business Lead, Google / YouTube Advertising
David Burch, Director of Marketing, TubeMogul
Mark Robertson, Founder, ReelSEO
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| 11:53 | Barry Schwartz: Andrew Goodman introduces the panel and welcomes Gregory Markel, Founder/President, Infuse Creative |
| 11:54 | Barry Schwartz: Video SEO isn't plain video SEO anymore, it is gone social and mobile |
| 11:56 | Barry Schwartz: YouTube has tons of ranking factors:
- Title/ Description
- View counts and frequency
- Ratings
- Shares
- Favs
- Playlists
- Flagging
- Comments
- Age
- Honors
- YouTube Insights & Analytics (speculation) |
| 11:57 | Barry Schwartz: Some or all of these tips are "speculation" and not 100% confirmed by Google, said Gregory. |
| 11:59 | Barry Schwartz: Research your competitors at Youtube. Learn from it, don't copy |
| 11:59 | Barry Schwartz: Put most important keywords at the front |
| 12:00 | Barry Schwartz: See youtube's keyword suggestions by typing in words into YouTube's search box |
| 12:01 | Barry Schwartz: Use the Google Wonder Wheel for keyword research |
| 12:01 | Barry Schwartz: Community, Social and performance factors are important |
| 12:01 |  |
| 12:02 | Barry Schwartz: There are Public Insight data for YouTube videos available, if the video creator did not hide this data. |
| 12:03 | Barry Schwartz: He highlights how some videos have tons of views and top ratings -- dont spam it |
| 12:03 | Barry Schwartz: I.e. view bots and rating bots |
| 12:04 | Barry Schwartz: He shows off # of subscribers for channels and honors a video is given |
| 12:06 | Barry Schwartz:
- Make Great and Unique videos
- Add Subscribe and Favs and Rate promprts and call to action to your video
- Post a video response on other popular videos
- Add comments promoting people to watch your video
- Use some but not all the same keywords as your competitors in your titles
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| 12:08 | Barry Schwartz:
- Post new videos on Thursday or Fridays
- Join YouTube Partner program
- USe social media and web sites to submit or post your videos and embed them
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| 12:11 | Barry Schwartz:
- TubeMogul.com is a great tool for distribution
- Link your videos together via Annotations
- Create playlists
- Monitor Insights and Analytics
- ISsue press releases to promote them
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| 12:12 | Barry Schwartz: You can use promote your video as an paid way to get your videos more views |
| 12:13 | Barry Schwartz: YouTube allows you to do direct sales |
| 12:16 |  |
| 12:16 | Barry Schwartz: Don't forget to use social media to promote it |
| 12:17 | Barry Schwartz: Erin Bouchier from Google / YouTube Advertising is now up
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| 12:18 | Barry Schwartz: Video consumption is growing tremendously |
| 12:18 | Barry Schwartz: Just as many viewers are under 18 that are over 45 |
| 12:18 |  |
| 12:19 | Barry Schwartz: She skips over some of the points that Gregeory covered |
| 12:20 | Barry Schwartz: Use YouTube Insight to figure out who your audience is and what they like |
| 12:20 |  |
| 12:21 | Barry Schwartz: You can promote your video the same way you would at Google search, like AdWords |
| 12:22 | Barry Schwartz: Zagg did a good job of using promote videos to gain traction |
| 12:22 | Barry Schwartz: Make a brand channel to have all your related videos in one place |
| 12:23 | Barry Schwartz: You can run TV style ads in the video |
| 12:23 | Barry Schwartz: Such as pre-rolls, post rolls, push ads, etc |
| 12:24 | Barry Schwartz: Mark Robertson, Founder, ReelSEO is next up
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| 12:25 |  |
| 12:26 | Barry Schwartz: Everyone talks about YouTube b/c they are huge. They launched a ton of enhancements over the past year |
| 12:26 | Barry Schwartz: Social media and video now work together, such as CNN & Facebook teaming together, Iranian protests, etc |
| 12:27 | Barry Schwartz: Efforts into video discover and retrieval |
| 12:27 | Barry Schwartz: Mobile video is going crazy |
| 12:27 | Barry Schwartz: 400% increase wiht iPhone 3GS |
| 12:27 | Barry Schwartz: Firefox 3.5 launches with HTML5 |
| 12:28 | Barry Schwartz: SEO:
- Pay attention to HTML 5 and Open Videos, many browsers support it now
- Go to youtube.com/html5
- Adobe's OSMF (strobe)
- Progress with advanced recognition tools luke speech to text, object recognition and facial recog |
| 12:29 | Barry Schwartz: Online video quality is important |
| 12:30 | Barry Schwartz: How do you get a thumbnail in Google Universal Search? |
| 12:31 | Barry Schwartz: To get the video, you need the video to be hosted directly on your site |
| 12:32 | Barry Schwartz: David Burch from TubeMogul is next up
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| 12:33 |  |
| 12:34 | Barry Schwartz: How are videos are discovered?
- YouTube searches are the main way
- Then blogs
- Search engines (not including YouTube)
- social networks
- social bookmarking
- etc
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| 12:35 | Barry Schwartz: How much of a video is watched?
- 10% watch 5 mins
- 16% watch 3 min
- 23% watch 2 min
- 46% watch 1 mins
- missed the rest
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| 12:36 | Barry Schwartz: Your video will peak on day four |
| 12:36 | Barry Schwartz: So make sure to have that call to action early |
| 12:37 | Barry Schwartz: YouTube dominates in average views per video |
| 12:38 | Barry Schwartz: YouTube viewership is up 35.5% year over year |
| 12:38 | Barry Schwartz: Hours of video uploaded every minute is up 75% in the past six months |
| 12:38 | Barry Schwartz: It is "becoming more crowded" |
| 12:39 | Barry Schwartz: That is all folks |
| 12:39 | 
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