Do You Compete in PPC Bid Wars?

Dec 21, 2009 - 8:40 am 0 by

A WebmasterWorld thread has new discussion around the topic of pay-per-click (PPC) bidding wars. A PPC bidding war is when two or more advertisers want to out bid each other in the search ads in order to either deplete the funds of the competition or to secure a certain position in the search results.

With the PPC ranking models these days, it is often hard to just compete on price for the top search ad - although it is possible. But bidding wars are somewhat more frequent amongst new advertisers and large brands with large budgets.

The question I have for you is, do you do this? Do you ever compete in PPC bid wars? I doubt I got all the possible options below, but try to not use the "other" option if possible.

Tell your friends and colleagues to take this quick poll.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Local Service Ads Advertisers Console Down All Day

Apr 2, 2025 - 1:48 pm
Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Previous Story: Rendering Google AdSense on iPhone or Android Has Minor Quirk?