Google Paying AdSense Publishers Less & Less

Jan 26, 2010 - 8:59 am 6 by
Filed Under Google AdSense

Often when Google releases earnings, AdSense publishers try to extract how much share Google is paying them of the earnings. Ad you know, a publisher places an ad from Google on their site, the advertiser pays Google and then Google pays a share of that to the publishers. Looking at Google's earnings, you can somewhat figure out how much share publishers make. Always, keep in mind, certain publishers likely get special arrangements.

Labnol posted the latest look at this share, showing that in the first quarter of 2009, Google paid an even 75% to the publishers. However, in the fourth quarter of 2009, that share dropped to 72.06%.

Here is a graph I made showing the decline in 2009:

Google AdSense Publisher Share

Here is the data:

Q1 ‘09 Q2 ‘09 Q3 ‘09 Q4 ‘09
Google AdSense Earnings (in billion) $1.64 $1.68 $1.80 $2.04
Google Payments to AdSense Publishers (in billion) $1.23 $1.24 $1.33 $1.47
Percent Given to Publishers 75.00% 73.81% 73.89% 72.06%

Forum discussion at DigitalPoint Forums.

Update: Google revealed on May 24, 2010, the exact revenue share for the AdSense content and search network.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google A Month Early On Kuwait's National Day