Bing Doesn't Like Redirect Chains, No One Does Really

Mar 4, 2010 - 7:15 am 1 by
Filed Under Bing Search

A Bing Community thread talks about Bing's crawlers and indexers ability in following chains of redirects. A redirect chain is when you have two or more URLs that are being redirects to another URL. For example, if I have domain.com/pageA redirect to domain.com/pageB and then from domain.com/pageB to domain.com/pageC - that is a redirect chain.

Search engines typically crawl them fine, if they are done using 301 redirects. But it takes them a longer time to figure multiple redirects in a chain of redirects. I believe most search engines can handle them, but your job as an SEO is to make sure to limit the number of redirects to one or so, so there is not a long chain.

Brett Yount from Bing even said they do not like redirect chains. In the Bing Community, he said:

While we do not like redirect chains, we are able to follow them. But if you have a 302 redirect in the chain--even if there is a 301 after it--expect that the page may not get all of the potential rank or may not get indexed at all.

Forum discussion at Bing Community.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: November 19, 2024

Nov 19, 2024 - 10:00 am
Previous Story: Good, Google Killed SearchWiki, Adds Stars