Bing Doesn't Like Redirect Chains, No One Does Really

Mar 4, 2010 - 7:15 am 1 by
Filed Under Bing Search

A Bing Community thread talks about Bing's crawlers and indexers ability in following chains of redirects. A redirect chain is when you have two or more URLs that are being redirects to another URL. For example, if I have domain.com/pageA redirect to domain.com/pageB and then from domain.com/pageB to domain.com/pageC - that is a redirect chain.

Search engines typically crawl them fine, if they are done using 301 redirects. But it takes them a longer time to figure multiple redirects in a chain of redirects. I believe most search engines can handle them, but your job as an SEO is to make sure to limit the number of redirects to one or so, so there is not a long chain.

Brett Yount from Bing even said they do not like redirect chains. In the Bing Community, he said:

While we do not like redirect chains, we are able to follow them. But if you have a 302 redirect in the chain--even if there is a 301 after it--expect that the page may not get all of the potential rank or may not get indexed at all.

Forum discussion at Bing Community.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Good, Google Killed SearchWiki, Adds Stars