Reciprocal Links Are Unavoidable

Jun 8, 2010 - 9:17 am 1 by
Filed Under Link Building

There is a nice basic link building thread at WebmasterWorld on the topic of reciprocal links.

In this thread, SEOs are talking about the right of SEO companies to require their clients to link back to them. Many believe this is not a professional practice, while others don't think it is a big deal. Either way, that topic of debate is not my point for covering the thread.

My point for covering the thread is to say that not all reciprocal links are bad. Naturally, if you link to someone, they may take notice and link back, if it makes sense. It happens all the time over here. In fact, I may link to a thread at WebmasterWorld, say something smart (on a very limited occasion) and WebmasterWorld may link back (rarely, but they may) noting my comments or additional information.

But when reciprocal linking becomes unnatural, that is when you have to worry.

So don't spend too much time worrying about if it is a reciprocal link and just build a great site.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google Merchant Center Looking For Feedback