BP's Google AdWords Ad Goes Against Display URL Guidelines

Jul 1, 2010 - 8:55 am 4 by
Filed Under Google Ads

This is interesting, if you search for [oil spill] in Google, you should see an ad for BP. The display URL on that ad is www.BP.com/OilSpillClean but if you click on it, you are taken to YouTube.com and not BP.com.

This clearly goes against Google AdWords display URL policy that reads:

Your display URL must accurately reflect the landing page URL of the website you're advertising. It should match the domain of your landing page so that users will know which site they'll be taken to when they click on your ad.

It seems like BP is getting away with this either through some sort of bug in Google's ad system or they were given a special consideration for this?

Here is a picture of the ad:

BP Ad & Google AdWords Policy

If you click on it, you go to YouTube.com, specifically to the BP channel on YouTube.com.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Google News Redesign Now Live : Do You Like It?