I often see people complaining that it takes too long for their Google Places verified listing to show up or be approved on Google Maps. In some cases, Google will place certain submissions into a holding pattern so a Googler can manually review.
I believe one of those areas is the category of locksmith. For some reason, locksmiths try to abuse Google Maps.
Today, I learned a new, but in hindsight, obvious reason to be placed in a hold for manual review. Using the word "Google" anywhere in your listing will place your listing on hold for a manual review. What is funny is even using the the email address, [email protected] would put you on hold.
Joel H from Google said in a Google Places Help thread:
If you're curious why you where flagged: using the term 'google' requires extra review. You added email address [email protected] which caused the listings to be flagged. I understand why people use these unique email addresses, but we do check up on its usage in listings. This can be a problem when folks put tracking parameters in URLs with 'google' in them too.I hope you understand why it was flagged, but I want to be clear, we should have been more responsive, and I'm taking that feedback back to the team to help alleviate this issue for other users.
So, don't submit with a google@ email or stick google in your tracking parameters or elsewhere if you want faster approval.
Forum discussion at Google Places Help.