Study On What Link Building Works in 2010

Sep 14, 2010 - 8:34 am 6 by
Filed Under Link Building

Tim Grice published a summary of a study he completed named Anchor Text Has Lost Its Edge. Let me summarize in bullet format:

  • Building a strong domain is far more important than anchor text.
  • Get links to all your pages, not just home page.
  • Get links from a diverse set of sites
  • Too many sitewide links don't help
  • Use of same anchor text for all your links over and over again doesn't help
  • Make sure many of your links use your brand name when linking to you

After summarizing the study, I don't think most link building experts would find these concepts new. But the thing here is, as he said:

I have the privilege of working with some of the biggest brands and best in house teams in the UK, that provides insight into multiple industries and the above trend is being played out in multiple markets, carry on doing the same thing you have been doing for years but trust me you’ll end up back at square one.

So he has a lot of data to back this, he said.

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Google Maps

Google Posts Go Missing From Local Panels

Apr 23, 2025 - 7:35 am
Google Maps

Google Business Profiles Video Verification Gets Video Previews

Apr 23, 2025 - 7:31 am
Previous Story: How Jessie Lunderby & Google Instant Can't "Get You Fired"