Yahoo's Approach To Search Similar To The Failed Ask.com

Sep 20, 2010 - 8:37 am 5 by

I hate writing about Yahoo because I still feel they ripped a good thing apart. It reminds me of Ask.com's missteps and no one would argue with me now, not even those at Ask.com when the switch happened, that Ask.com's strategy worked. So now when I see Yahoo taking similar steps, I just get so upset.

So now Yahoo announced their future plans, including the plans for the new Yahoo search experience. They said:

With more searches than ever for information-rich topics like music, movies, and news, we’ll be launching new, more visually compelling search results that let you discover information and be entertained all on one search result page.

Sound familiar to Ask.com's thoughts? Yahoo is making the same or very similar steps to Ask.com when they gave up on core search.

Yahoo said the changes coming include:

  • Entertainment – The new Yahoo! Search experience for entertainment-related searches will provide richer content results whether you’re searching for movies, music artists, or celebrities by combining images, news articles, videos, tweets, events, and ratings.
  • News – The new Yahoo! Search experience for news searches will be more conveniently organized with videos, images, articles, and tweets on a single page so you can immerse yourself in the headlines of your choice and stay in the loop on important updates as they develop.

lady-gaga-rich-result

Feel free to disagree, I certainly hope I am wrong.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Google Inviting Publishers To An "AdSense Phone Consultation"