A Google Maps user asked in a Google Maps Help thread, why does the University of California San Diego Google Maps listing show in Chinese characters?
Here is a link to the map result and here is a picture:
So Googler Dave responded saying:
Why yes, that's strange. I'll investigate internally. Thanks for reporting it. By the way in the future you can also report problems by clicking the "Report a problem" link in the lower-right corner of the map.
Truth be told, someone gave the university that title. If you look at its place page, you will see the title is 聖地牙哥加州大學 . So that is what Google is using. Here is a picture:
Either the university has to claim the business and rename it or someone needs to click on the "Edit this place" link on the place page.
Forum discussion at Google Maps Help.