Bing: Hreflang A Weak Signal For Us

Sep 11, 2020 - 7:11 am 0 by
Filed Under Bing SEO

Bing Hreflang

Fabrice Canal from the Microsoft Bing team said on Twitter that "hreflang is indeed a far weaker signal than content-language at Bing," on Twitter. Bing I believe does not really pay much attention to your hreflang markup, as Google does.

In addition, Fabrice added that you should "avoid duplicating URLs just to have them tagged with these language-markets," at least in "most cases" he said. Why? He explaiened that if "you are diluting your links, clicks, impressions and obviously search engines won't index all your content."

In short, he said "less is more." Bing is "able to figure language(s) and markets from links and who is visiting your web sites," he said. For example he said you can "observe that YouTube ranks great (same URL for all languages and markets), Wikipedia content rank great (same URL per language for all markets)."

Here are those tweets:

More on this from a 2011 Bing blog post.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Google Ads

Google Sponsored Ads For People Also Consider?

Feb 21, 2025 - 7:11 am
Previous Story: Google Chicago Scrap Wall