Bing: Hreflang A Weak Signal For Us

Sep 11, 2020 - 7:11 am 0 by
Filed Under Bing SEO

Bing Hreflang

Fabrice Canal from the Microsoft Bing team said on Twitter that "hreflang is indeed a far weaker signal than content-language at Bing," on Twitter. Bing I believe does not really pay much attention to your hreflang markup, as Google does.

In addition, Fabrice added that you should "avoid duplicating URLs just to have them tagged with these language-markets," at least in "most cases" he said. Why? He explaiened that if "you are diluting your links, clicks, impressions and obviously search engines won't index all your content."

In short, he said "less is more." Bing is "able to figure language(s) and markets from links and who is visiting your web sites," he said. For example he said you can "observe that YouTube ranks great (same URL for all languages and markets), Wikipedia content rank great (same URL per language for all markets)."

Here are those tweets:

More on this from a 2011 Bing blog post.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 20, 2024

Dec 20, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Dec 20, 2024 - 8:01 am
Google Updates

Google December 2024 Spam Update 👾 Rollout Shocks Before Holidays

Dec 20, 2024 - 7:51 am
Google

Google Testing Shaded Button Sitelinks On Mobile

Dec 20, 2024 - 7:41 am
Google

Google Search To Gain AI Mode

Dec 20, 2024 - 7:31 am
Google Maps

Google Tests Nearby Hotels & Restaurants In Business Profile Listing

Dec 20, 2024 - 7:21 am
Previous Story: Google Chicago Scrap Wall