Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more widely.
Here is what they look like, I spotted them via Khushal Bherwani on X:
When you zoom in and hover over the details, it says, "This text is generated using our AI models. To learn more about our approach to Responsible AI, please visit this link." That links over to the Copilot in Bing: Our approach to Responsible AI:
Microsoft said back in June:
Bing can help with answers to all your questions about college supplies. Start by going to Bing.com and typing “college supplies” into the search box. Your shopping assistant for the web will do the research for you, using AI to generate a tailored Buying Guide that tells you what to look for in each category, offers product suggestions, and shows the specifications of multiple, similar items next to each other in a smart compare table, so you can quickly compare options without having to click around to various websites. You can also access Buying Guides in the Edge sidebar or in Bing Chat. Buying Guides in Bing are available now in the US and will be rolling out to other markets over time. Buying Guides in Edge are starting to roll out worldwide.
🆕 Bing with Ai powered buying guide at knowledge panel ,
— Khushal Bherwani (@b4k_khushal) November 5, 2024
Saying - This text is generated using our AI models. To learn more about our approach to Responsible AI, please visit this link.https://t.co/fx92qViU4u pic.twitter.com/HTmEg788s9
Update: I know this felt old:
Bing is testing an AI-powered buying guide in a panel box on the right side of the SERP.
— Shameem Adhikarath (@shemiadhikarath) January 2, 2024
Previously, the AI-powered buying guide was visible within the shopping tab, not directly on the SERP page.https://t.co/eutK5y25hq
cc: @rustybrick pic.twitter.com/yGSFpN6H8M
Forum discussion at X.
